What are some of the great things about having your own book for-sale online?

• You get the prestige of having your own product
• You can leverage your time, spending weeks of effort to make years of profit
• Suddenly, potential mainstream players will want to partner and do business with you
• Financially, you make a significant profit on each copy sold
• Writing your own book can be the launching pad to building a large publishing or service business empire

Lots of benefits right?  Why are you so scared to actually sit down and write a book then?

1. Intimidation:  Often the result of fearing the unknown, writing your own book and marketing it online can seem incredibly intimidating. How will you pick a topic, know what will sell, get your book done, know how to market it to your audience and continue to build a profitable information publishing business.  The good news, happily there are many great resources to help you understand the ebook and book business and how to build your own information publishing business online.  As a start, you can refer to Ultimate Information Entrepreneur’s Success Package.

2. Lack of confidence in your ability to write.  As someone who has assisted and actually developed over $1Million in information products I can safely say that your ability to write must NOT be an obstacle to your success.  First, a non-fiction, informational product is not a novel and so writing clearly is more important than being perfect gramatically.  Second, if you really cannot write, develop the outline and content and have your book written for you can be a very real possibility.

3. "My knowledge doesn’t fit a hot niche market".  Never, never, never fall into the trap of thinking that your interest, passion or knowledge is in an area that does not appeal to others.  Most of the time our consulting clients have been amazed to discover that their red-hot topic was right in front of them all along.  Members over at InfoMarketer’sZone have written on topics as different as: health and wellness, fitness, mortgage secrets, pets, relationships and divorce, backyard ponds, home improvement, music, and many more.

4. Unable or unsure of how to research their topic.  There is an assumption made by aspiring writers that they must be a celebrity, professional or have experienced something completely unique to be able to write a book.  Instead, what you must be is a good researcher understanding where to find the latest content and re-organize it in a more efficient, more effective way for your reader.

5. "Yes but, I don’t have the knowledge?"  While we always suggest you start looking for topics within a market and space that you know about or have some experience with, you can still fill in gaps in knowledge with fast research and development techniques such as interviewing, surveys or even resarch. 

6. It just takes too much time.  I don’t have much time for such excuses.  Of any money-making activity you could be spending time on, content development – writing your book is the most valuable.  What other activity can you spend time on that will pay you 100X the initial effort.  Yes, writing your first book or ebook may be painful and take several weeks, but in the end, you will profit from your work for months and years to come.

7. Laziness.  This one speaks for itself – if you can’t get off your butt and act on your dreams once you overcome the other objections, then you have nobody to blame but yourself.

8. Not enough pain.  We all reach a breaking point in our lives when we are finally frustrated, angry or fed-up enough to drive us into action.  If you haven’t quite reached that point yet, then you’ll have to gather some extra motivation or wait until you have that drive.  Let me assure you, without exception, anyone who has made money marketing their own information publishing products feels they would be incredibly wealthy by now if they had only started a few years earlier. 

9. Don’t realize the true extent of the rewards of writing your own book.  When you wake up in the morning and find that 20 people have reached into their pocket, taken out their wallets and paid you $27, $67 or $197 for your book, ebook or information product bundle – that is a feeling unlike any other.  When other around you face financial ruin, lost careers, stress and breakdowns from their jobs, lose their posessions or struggle with health problems, you are able to cruise through it all confidently because you have the skill to turn words into profits.

10. Don’t understand the business model.  Perhaps the most powerful part of writing a book is not the money the original book makes for you, but the massive audience and potential it builds that you can turn into more and more profits.  By releasing your own book you can put in place an "ecosystem" that will enable you priveledged access to your niche market where they will ensure you remain wealthy so long as you listen closely and continue to take action. 

There’s no doubt, many potential fears and excuses can stand in the way of your book writing dreams, but as you can see, none of them stand up to the tremendous benefit you will experience once you break through and actually write a book.