Isn’t it great when you see people signing up to your email list, you reach your first 500 email subscribers and you think to yourself “I really have something going here!”
Then your list reaches 1000, then 2000 and soon you have 10,000 subscribers on your list.
To get them onto your list you have given them an incentive (a report, a video, an e-course or the promise of future updates and news), and now you are faced with how often you should market to them and how.
How Often To Promote To Your Mailing List
You cannot be blamed for being confused on the question of how often you should mail to your list and how much of those mailings should be focused around promotion versus pure content.
After all, there are companies and people who rarely (if ever) send you an email once you are on their list while others send you 2,3 or 4 emails a day with most of them being promotions.
What’s the answer?
Fact 1:Â Profit Should Be Your Guide
The first mistake email marketers make is falling in love with the fact that someone is ON their list rather than focusing on whether or not people are buying from your list.
It doesn’t matter at all that you have 100,000 people on your list if you are too afraid to send them email, make contact and promote so they buy from you.
If you are afraid of seeing unsubscribes each day then you are not looking at the whole picture.
Having daily unsubscribes while making daily sales from your list is fine…that just means your email marketing funnel is working.
What will NOT work though is logging in to your mailing list management program each day and watching your list stay the same size or grow but not sending them anything.
Watching your list grow may be good for your ego, but it won’t put money in your pocket.
Fact 2: 10% Or Less Of Your List Will Be Buyers
That means that 90% are not. Your objective is to market to the 10% who ARE buyers. These are the people that want to hear from you, want to know about promotions, want your advice on what to buy…yet we tend to focus on the 90% that do not buy, and will never buy…to the detriment of not serving the 10% who really do want something from you.
Begin thinking about your mailing list this way…there are 10% of your subscribers who really need you to help them get the right solutions and right products to help them get where they want to be…it is those customers you really want to serve.
Fact 3: Know Your Market – Know Your Customer
The biggest reason that people both experience high unsubscribes and do not sell anything to their list is that they do not understand the prospects that are on their list.
There are large list owners I know that feel because they have a list of 100,000+ general subscribers that they can sell them anything…sorry, it doesn’t work that way.
Give me 5,000 highly targeted subscribers over 100,000 poorly targeted subscribers any day and I will outsell you 10 to 1.
Over the years with email marketing our findings have been to market more not less.
If you mail once a week, try mailing 3X a week, if you mail twice a week, try everyday. Your profits will go up.
Don’t be afraid to sell to your customers and lose the non-buyers from your mailing lists. That is healthy business not a negative situation.
