Here’s an interesting page recently posted by Google that clearly demonstrates the Daily Maximum Budget most of us arbitrarily set when creating a Google Adwords campaign impacts the number of daily impressions, and by extension, the number of clickthrough’s
In fact, PPC advertising consultants have been suggesting the daily maximum may play a significant role in the past – but now we hear it directly from Google.
So – if you want to test more impressions and generate more clickthrough’s, get over to your administrator’s panel and adjust your daily maximum.
One word of caution though – if your conversion sucks, this will only result in more lost money. So, make sure you are testing the conversion using Adwords tracking only increasing investment in clickthrough’s for ads that are performing well.
Jeff
