By anyone’s analysis, the rise of Google has been truly astounding.
From search engine to advertising revenue and now a major threat to network and application providers in many different markets, google has obviously figured out a formula that works.
So, when I cam across this posting of Google’s 7 principles of Google marketing, seems at least moderately valuable to study each principle.
See: 7 Principles of Google Marketing
1. Results must be trackable: definitely true, if you aren’t tracking, you lose any ability to improve or understand where to put your time and finanical priorities
2. Promote Trial: Again, a sound principle, especially in the case of a service, high-end product or continuity product (recurring payments are involved).
3. Let others speak for you: This is a big one. We’ve had some great discussions and articles posted over at: http://www.infomarketerszone.com that discuss the power of word-of-mouth marketing and how to build that into your online marketing campaigns.
4. Data, Not Hype. Without understanding the original intent of this one inside Google, its tough to speculate exactly what they are referring to, but one would have to assume that letting the product, service and results speak for themselves is a far more powerful marketing strategy than hype.
5. Your Smart and Your Time Matters: This one speaks for itself, we’ve talked allot about having empathy for your customers – Google has made empathy a main principle of marketing – smart!!
6. We’re Serious, Except When We’re Not. Talk to anyone senior and successful in business, they will tell you a sense of humor is a MUST to reach the top and reach your customers.
7. Big Ideas Move Us. Well, certainly no argument here – google has been as good as any company in history in cultivating and finding great ideas, clearing the way of obstacles and quickly getting new ideas to market to test.
Finding BIG Ideas is what the “Ultimate Information Entrepreneur’s Success Package” is all about – finding big opportunities that you can turn into BIG, profitable information products fast.
Jeff
