One of the first decisions you have to make when bringing a new ebook to market involves how you take payment and where you list your ebook for sale.
We have more than 12 of our own ebooks on the market, some of them we sell simply using Paypal, others we use 2Checkout.com and some we have chosen to use Clickbank.
The main reason for choosing Clickbank is that they offer the best e-book marketplace listing your ebooks so that others who want to promote your ebook (affiliates) can find them and promote them on their website. This obviously brings you traffic and extra sales.
So the question is…say you pay the ~$50 and get your product listed on Clickbank, what should you do next? Should you go right after finding affiliates and trying to ramp up sales that way?Â
My advice is get some basic promotion going for your ebook first – here’s why:
1. You want to test your website copy, often your initial website will struggle to convert, so you want to run some tests and tweak your copy to improve conversions before sending allot of affiliate traffic – that way affiliates will be happier and stay promoting you instead of doing a promo or two and then giving up because they don’t get any sales
2. You want to get your first few sales under your belt so that you meet CB’s requirements on payout and on getting listed in CB Marketplace (which is where affiliates search for products to promote)
Once you are comfortable that your sales page and sales funnel is converting at something over 1% consistently and you have met the minimum requirements with Clickbank (which most likely you will have done during your testing)…then you can now aggressively move into seeking out affiliate partners, get them on board to really ramp up your sales and profits.
