hen people visit our InfoProduct Creator’s Success System we get asked all the time “Can I make $100/day with my own ebook?”
The fact is we have several sites bringing in income from ebooks, here is one that I hope helps people understand what it takes to make money with your own ebooks
Here’s how one of my sites earns $100-$150/day consistently.Â
1. I identified this niche (sub-niche within personal development and self-improvement niche. Thre are three main methods I use to find these niches a) I look at busy discussion forums within my market of interest and study the topics that get the most attention, activity and reads…they tend to point to the HOT topics b) I then look for signs of existing infoproducts selling in this sub-niche…I like to find at least one or two that are selling well and c)uncover the main keywords that people use to search for solving the problem or geting the results that make up the sub-niche. Using these 3 methods you are guaranteed to find a high-potential niche you can turn into your first ebook topic
2. Built a platform using a blog – Your platform is simply a way to reach your audience and could mean one or more of a blog, content website, series of Youtube videos, social networking presence, etc…
My preference is a blog to which I direct traffic from videos and social networking sites if I have time. It is important that you get your blog or content site rolling to get indexed and ranked in Google and get some traffic flowing…often a few weeks of dedicated posting and some proper boomarking and back-link work can get you to this point
3. Put together your 1st Edition eBook. When I launched my ebook in this niche it was 62-pages in length, of whiche I had written 30-pages or so myself over a 1-week period, the remaining pages came from a combination of outsourcing one chapter (cost me $75 – we share how we did this inside InfoMarketr’sZone), and interview transcript from an expert interview that took me one hour to put together.Â
4. Grow your list. On your blog you should focus on converting your readers to subscribers (email subscribers) by putting together some freebies tat will be of value to your readers. These freebies could be reports, articles, a video, an interview, a teleseminar, access to a private page, etc… This way you pick off the more active and more desperate (ie. most likely buyers) from your overall readership
Converting blog readers into subscribers or customers – believe it or not, this is an art in itself. There are tons of blogs out there that have lots of traffic, readers, but that can’t convert those readers into subscribers for the life of them. Most have a weak form off to the right ( that most people ignore), do not have compelling offer and do not mention their opt-in offer in their blog posts – if you do these 3 things you can convert more readers into active subscribers and buyers.
5. Sell on the thank you…we’ve done this with our own products or even with affiliate products (before our own products are ready) in the past. On the thank you page after someone subscribes to your list you give them a SPECIAL one-time offer of getting your ebook for 30% less (we priced it at $47, so they paid $33 on that day only…early 30% of subscribers bought right there!)
6. Your autoresponder sequence…We then run them through a daily autoresponder sequence for 14-days, (using our preferred autoresponder )  the first 3-days they get 25% off, the remainder of the sequence they get 20% off. After that I continue to publish weekly updates, articles, tips and newsletters to the list and sometimes put in 20% off offers, but a fair number still will buy in the future at regular price. Finally, I do also mix 2-3 offers of 3rd party affiliate products to my list each month, I try and always negotiate a joint promotion with the owners of those affiliate products so that they send me even more traffic to keep my pipeline fresh and growing.Â
So, using this approach I have consistent income generation on this ebook, have a rapidly growing list of both buyers and subscribers and grow my Clickbank proudct popularity due to the consistency of sales…works extremely well.
Hi Jeff
I have been following your news letter now for sometime. I have even written an e-book as you suggested. The problem is that I have not sold any e-books in two years.
I agree the secret is in the ‘list’. I do get people signing to download a free report but they all use alphabet letters to download the free e-book. Here’s how they do it: xyzkkgn@vmnhhut.com. This applies to the name and telephone numbers as well.
How can I stop these people from downloading the report because obviously they are not leads or prospective customers. All they want is a report but they don’t want to be followed up?
I would appreciate your advice.
Justice
Unfortunately there is not much you can do about some people entering false email addresses when opting in — what I would do is simply move to delivering the download information via email, that way if they don’t put a legitimate email address in, they don’t get the report. Let them know up front that you will delivery the report or content in one or more email follow-ups after they signup.
If you are getting some decent traffic to your site and haven’t sold an ebook in 2-years then there is something VERY wrong with
1. The title and targeting of your ebook – check to make sure it solves an urgent demand for results – what is that you promise (in terms of results) to your market?
2. Ensure that your website does a good job of sharing the pain and eventual pleasure associated with having your ebook
3. Make sure that the traffic you are getting is deliberately targeted via keywords that strongly match your value proposition.
If any one of these are not working, you will get slow or no sales…but get them right and you can start to see some very nice sales action.