It took me years to be able to answer the question I received from so many people when I launched my first ebook back in 2000 and it sold thousands of copies in the first month.
Since then we have written dozens of other ebooks, each in the non-fiction information product area where to objective is mainly to help people achieve desired transformations in their life in such areas as personal fitness, personal improvement, hobbies/careers, and relationships.
Now I have to admit the process we use (outlined in The Ultimate Information Entrepreneur’s Success Package) makes planning, outlining and putting together these ebooks or books makes the entire process quick (usually less than 30-days) and far less painful than most other people make it.
Still, like anything in life that you want to do well consistently, it takes motivation – and for me, that comes from Passion.
What types of passion can you draw on to help you write your own ebook or book?
1. Passion For Writing
A segment of the population is entirely enthralled with the idea of writing. Similar to musicians, painters, athletes and other high achievers, these individuals see writing as their calling.  The challenge here is that many artists who write do so for themselves entirely and so never match their incredible gift with an audience that desires what they write. To some, that doesn’t matter – the starving artist has no interest in altering their content for an audience, but those that do find a balance between their passion for writing and directing that skill toward demand in the marketplace can become incredibly successful with their more commercial offerings paying the way for other projects that may be more inward focused.
2. Passion For Your Topic
Another group of you reading this may be incredibly passionate about a certain topic – dogs, finance, love, physical fitness, music, etc.. that you just HAVE to share it with the world. This type of passion is great so long as you direct it toward the desires for transformation (see our blog post on your role as a transformation agent) that your marketplace has now rather than becoming engrossed in the topic but missing the most important demand in the marketplace. I see this often where experts that love a specific topic talk right over their market and miss the mark resulting in lukewarm sales of their ebooks and books.
3. Passion For Teaching/Helping Others
This type of passion (the same passion that may fuel a career as a teacher, trainer, consultant or other service professional) is a powerful catalyst for many of our most successful clients. The great aspect about those of you who come with this passion is that you have likely figured out that producing your own info products is a great way to expand the reach of your desire to help others allowing you to scale massively on a global basis without burning out.
4. Passion For The Business Of Selling Information Products
Some people just love the business of packaging information and making that available to niche markets just as a salesman loves to sell and great inventors love to invent. There is absolutely nothing wrong with starting your own information marketing company producing quality info products that help people achieve results in their life when your main passion is for the business…in fact some of the most successful authors and info product entrepreneurs fall into this category.
The passion that will fuel your rise into a successful, wealth generating online marketer selling your own information products (ebooks, books and training programs) can be motivated by different factors…don’t listen to anyone who tells you that you will only succeed if your passion comes from one area (Ex passion for writing) – that is simply not true.
Where does the passion behind your desire to write a book or ebook come from? Leave us a comment and let us know.
