Regardless of the type of online business you run (e-commerce, affiliate marketing or e-store, information product marketing or service related) bundling your knowledge, advice and tips into a short but high-demand ebook can help you win more customers in your marketplace.
With The Ultimate Information Entrepreneur’s Success Package, thousands of people have quickly realized their dream of packaging information into profit producing, high-demand products that sell 24-hours a day, 7-days a week on the internet.
Whether your intent is to produce an ebook that sells for a few dollars on Kindle, $27 or more on Clickbank or off of your own website or a high-value ebook that you intend to give away to generate leads, the power of being an author of your own ebook is even greater than you may believe today.
Not only have our ebooks allowed us to produce products that generate a very nice living on the internet, we also get constant joint venture requests, offers to speak in front of audiences (where we sell even more), chances to get all kinds of free publicity and near constant requests for paid personal or group consulting.
When it comes to writing your own non-fiction, informational ebooks there are some critical factors in how you package the information that makes the difference between a lukewarm reception and a hungry, frenzied buying activity.
1. Start With A Result In Mind
One of the biggest problems we see with people that work their way through The Ultimate Information Entrepreneur’s Success Package (which includes access to a private mentorship forum where you can get your questions answered) is either writing “about” a topic instead of providing the reader with a system, set of steps, formula or method through which to achieve a desired result.
Even more important is that the end result should often be thought of in terms of a desired outcome…a change that gets your reader closer to what he or she wants to be, do, have or become that is different than what they are today.
When you package information that offers to make change in someone’s life (however small) that gets them closer to a desired outcome you have information that is incredibly valuable and in-demand.
Whether your readers wants a better relationship with their kids, to have a dog that no longer barks or bites strangers or to finally lose that last 10-lbs around the middle – by tapping into these highly desired outcomes you hit your prospect where the source of their frustration, pain and desire is highest which converts into rabid demand.
Can you think of an experience or area of knowledge where you can help someone improve their end result?  If so, you have the makings of a huge selling ebook.
2. Organize Your Ladder
I think of my ebooks (or any information / training product) structured as a ladder, each section or chapter another step on the way toward achieving the desired outcome.
Not only does this make ebooks into useful tools rather than interesting information pieces, but it makes outlining and planning an ebook so much easier.
If your objective is to help someone achieve their desired result, Chapter 1 can be an overview of the challenge, Chapter 2 an outline of the steps to get there, Chapter 3 becomes step 1 in the process, Chapter 4 is step 2, etc…
Suddenly, writing a 30-50 page ebook becomes a simple exercise in sharing with your readers the basic steps to achieve X or Y result.
Many of our clients have found this system so much simpler than thinking they have to sit down with a blank computer screen and write 40 pages that impresses their reader.
3. Break It Down
To make the writing process even simpler and faster, you can break each chapter down into a series of steps or questions that need to be answered which helps your brain quickly put words in the place of questions and get your ebook done quickly.
In the end, it’s all about walking your reader through a series of practical steps and helping them understand where they may go wrong – that is the fundamental structure of highly successful ebooks, books, manuals, guidebooks or training programs.
4. Add In’s
To enhance your ebook, add in graphics (tables, charts, or supporting pictures), checklists, links to videos, links to private downloads which all enhance the perceived value of your ebook over others that offer no such supplementary material. Adding just a few of these supplements to your main content you can brand your work in the heads of your customers for years to come and trigger word of mouth testimonials that can help you sell thousands of additional copies of your information products.
If you look to do one thing differently in 2014, consider adding your own ebook or information product to your online business offering, you won’t be sorry.
