Ebook Marketing – Stacking The Deck In Your Favor

You’re well on your way to completing an ebook, now the question becomes what ebook marketing techniques should you use to stack the deck in your favor?

It’s true, the very best book, ebook, course or information product will fall flat on its face without superb marketing...I’ve seen it happen many times before.

It’s also true that there are only so many hours in a day, so you want to spend time on the the BEST methods for ebook marketing.

Though there are many ways to market ebooks on the internet, the system we outline inside InfoMarketer’sZone (and the one we have used more than a dozen times to launch new ebooks) puts the most IMPORTANT marketing methods first so you can spend the least amount of time on those methods that bring you the most profit.

BEST EBOOK MARKETING METHOD EVER!

Recruit authority affiliates.  Right at the top of the list is getting the top producers working for you out of the gate.

 When you start out you

• don’t have a big name,
• don’t have a website that gets tons of targeted traffic,
• don’t have a bond with the market yet

So how do you reach your prospects before you spend months getting these pieces in place?  Simple, you work through authority affiliates who already have all of these and watch the sales roll in. 

Having a few of these parterships in place can mean big sales, and more significantly, momentum. 

Hundreds or thousands of other affiliates who use tools to guage top selling ebooks in their niche will see your ebook momentum and will jump on creating even more momentum.

If you limp out of the gate, it will not work near as well and you will more likely have to settle for a longer, slower build-up of sales and profit. 

There are many ways to track these top players down, but here’s just one…

Step 1 – Head over to existing affiliate directories like Clickbank, Commission Junction or Linkshare and use these directories to find the top performing ebooks around your niche market.  Ideally you want 4-5 top titles.

Step 2 – Then, go to Google and begin searching for the title of those ebooks – the top results will provide you with several authority sites who are selling those titles – many of these will be your authority affiliates.

Step 3 – Next, contact those site owners and offer them a review copy of your ebook, let them know why it’s different and why it will sell

Step 4 – Finally, real them in.  Once you have some feedback from your targeted affiliates, you can present them with an offer to join you as a “first mover” affiliate at special terms (better commissions, extra tools, interview content, etc…) that will increase the chance of getting them on board. 

You can also use JV brokers to establish the initial affiliate leads and contacts, then you can follow the same process as we outline here to hook them and real them in. 

We have this system with templates we have used in the past inside InfoMarketer’sZone as well as many other ebook marketing techniques outlined in great detail…they really do work. 

In addition to leveraging authority affiliates you can also add blogging, YouTube videos, article syndication and search engine optimization to your ebook marketing toolchest, these are also highly effective techniques to build traffic and sales for your ebook publishing business.