Pretty obvious statement right?
In order to be successful marketing products (your own or through product recommendations as an affiliate), Â you MUST create or find products that people desperately want NOT just what you want to give them.
Within Information Marketer’sZone we get people who both have experience in given markets and those that do not.
Can you guess which group has an easier time to building their own information marketing business delivering information and solutions into a market?
Who Dominates Their Market More – Experts or Non-Experts?
Intuitively you would think it would be the group that has the experience and already knows most of what there is to know about a given marketplace.
But…you would be wrong!
In fact, the people that enter new markets do so in a way where they are wide open with curiosity over what that market really wants to learn, know and accomplish so they can tap into that and help their market much faster and more effectively.
The challenge with “lifer’s” is that they jump right to the assumption of what the market wants based mainly on the information they have to share…what they know will make a difference for that audience but in so doing fail to connect at the right level with the conversation going on inside the head of prospects within their market.
Watch this video from my buddy Jeff Walker as he interviews a product creator with years of teaching experience in tennis – a perfect example of how his market ended up wanting something much different than what he intuitively would have produced.
Inside Information Marketer’s Zone, the first 2-weeks of the 6-week InfoProfit Formula teaches methods to dig into markets, uncover what they really want, what they are spending money on now including the root of that desire so you can be sure that what you create or offer to your market will be in high demand.
Just as Jeff mentions, we never fully trust our instincts on this – we always test and confirm our ideas within the different market segments ourselves and quite often you will be surprised as your market gives you added insight into exactly what they want (to help you choose and create the most in-demand, profitable products that will sell for the highest prices) and WHY they want it (which helps you narrow your marketing and advertising messages to get maximum response and return on investment).)
So, what started off as a seemingly obvious message:
Create And Sell Products People Want
Turns out that message isn’t always as simple as you first think, but can make the difference between a product that gets little or no attention and one that creates the foundation for massive business growth and profit.
