We talk a great deal about packaging information for profit, publishing infoproducts and marketing information online as a way to create a new business because information marketing  is relatively simple to get going, involves a powerful leveraged model where ou can spend a few weeks creating a product and then selling it for years.
But…there is a misunderstanding that many people have about what KIND of information they should be selling.Â
A large part of this misunderstanding comes from how we were taught writing in school perpetuated by the typical concept we have of a book as being a story.Â
With information products your primary focus is not on telling a story (although you can certainly weave a story through as a method of delivering your information) but more on teaching “how-to” achieve a desired outcome.Â
Now there are a few ways to obtain the information you want to share with your readers:
- You can research your topic and provide a summary of the information
- You can write an overview of your toipc for beginners
- You can interview or consult/partner with an expert to help bring the information to market
- You can DO something and then share your practical advice with your readers
All of these DO work, but by far the last two approaches give you the potential of moving from a basic $20-$40 book, ebook or course to a much more valuable $97+ information product business where your true value is giving advice based on real-world experience.Â
If I had one tip to share with anyone looking to create a business based on information marketing it would be to focus on a topic where you can DO something and then share the results with your audience in the form of advice.
For eaxmple, helping others master meditation would be powerful if you had actually tried different methods and could share directly with your readers what worked, what did not and why.Â
When you pick a topic for your own online information marketing business…consider being active in your market as part of the criteria for being successful.
