Copywriting, or the process of writing ad copy, is an crucial skill that you must understand and practice to turn your dreams of running your own infoproduct business into a reality. When you think of ad copy, your webpage may come to mind as the main sales tool you...
As an information product publisher you’re main goal is to find a problem or desire to fulfill, elevate the level of concern over NOT achieving this desire and then providing them a unique solution to their problem. In some cases the desire may already be very...
What happens when you have partial knowledge about a niche topic, does this give you enough to go out and create your own niche information product? For example, assume you have found a solution to a health problem that is widespread, often mis-diagnosed and fairly...
Developing and marketing information products to sell online continues to be a very high growth, profitable and solid method for building your own online business. E-books will continue to offer opportunities in the information product space. Whether you are just...
Many people struggle to understand what a finished e-book should look like – in terms of organization. If you are writing a “how to”, information-based e-book (one of the top selling formats), then your outline should follow two principles: 1. It...
Almost everyone you meet has a secret (or not so secret) dream to write and publish their own book. Now for some, they dream about writing a novel, but for many others their idea is to write their own book about a non-fiction topic such as a “How To”...
