Another packed issue of Information Product Marketing Insider’s News has been posted – and its got some really great stuff —  Are you positioning yourself to dominate your niche? If your plan is to earn 150K or more with your own infromation...
After our interview with Paulette Ensign of Tips & Booklets fame a couple of weeks ago, I’ve heard from some of you questions on how you might use those booklets in your business – and more important, how do small tips booklets turn into big profits...
Have I gone mad in this extended heatwave hitting the North East and Western North America? That’s debatable and highly variable on who you ask – and I assure you, it has nothing to do with the heatwave – but rather a great example of topics you may...
To many people starting out, the decision to write an ebook is based on a false sense of how you will gain your fame and fortune. When I first started out my goal was to live out my dream of becoming a best-selling published author. After 8-years of developing...
Understanding what your market wants, what they will spend money on versus what they need, but will not spend money on is a critical skill to learn as an information product marketer. In a way, its tough because it means putting aside our own beliefs of what a market...
There’s a very important stage in your information product business where you decide on the concept behind your informationi product – your topic, the format, an idea of the outline and content as well as the all important unique value proposition. Often,...
