Seth Godin, Scarcity and Your Information Business

It’s a rather obvious statement, but one that still takes you by surprise when you read how clearly Seth Godin articulates his point – that our entire economy (and therefore YOUR business) rests on marketing value which is heavily influenced by scarcity....

Answers To Two Common Book Writing Questions…

Two of the most common book writing questions that come up on our blog and from our members over at InfoMarketersZone are:"I want to write a book, but what kind of book should I start with?" and "Where do you start when writing a book –...

Dreaming of Writing Your Own Book…

As operator of InfoMarketer’sZone where we help entrepreneurs, professionals and aspiring authors to write their own high-value, profitable "how to" ebooks and books – we understand well that many people dream of writing their own books and...

Using Self-Publishing As Path To Getting Published

When we get new members to InfoMarketer’sZone, a question often asked is should I write a book and if so, should I self-publish or try and get picked up by a traditional publisher?Indeed, these are two very important questions, the answer to which can make a...

Write A Book – Author Profile “Choose To Be Happy”

Can you honestly say you haven’t gone through a point (or multiple points) in your life where you have asked yourself "what will it take to be really happy?"  What a great book topic – and indeed there are multiple books, audios, CD’s,...

About Rambling Blog Postings…

You can’t help but stumble upon more and more blog postings as publishers are increasingly turning to blog, RSS and Web2.0 formats for publishing their information.  Sometimes it’s just plain painful trying to find a point in the thousands of words as...