At first I saw the title of this Techcrunch blog post “What Every Entrepreneur Could Learn From Justin Bieber” and thought it was a blatant attempt to capitalize on the Bieber franchise. But in reading the article it struck me that in many ways, Justin...
The days of talking “to” or “at” your market are gone aren’t they? Think about it, when we go to buy a book online, we pay attention to the Amazon reviews and increasingly look inside the book and may even watch a video from the author. ...
Getting in front of the most hungry online prospects with your web business means making sure your content, ads and sites show up when your market enter keywords they use to find the exact solutions or products they are looking for. Seems like that should be obvious...
It’s official, the days of talking AT your target market are over replaced by a much more immersive and interactive dialog as a means of attracting, creating interest and ultimately, addressing the full wants and needs of your marketplace. People are fed up with...
I get asked all the time – how do I use social networking sites like Facebook and Twitter to improve my online marketing or sell more products/services and make more profit? Spending some time on Twitter this afternoon (if you you’re not following us, find...
It was inevitable, after the incredible buzz and training programs around systematically launching products over the last two years (started by Jeff Walker’s Product Launch Formula) and continued by many other copycats since, there are now cries of scam,...
