Understanding what your market wants, what they will spend money on versus what they need, but will not spend money on is a critical skill to learn as an information product marketer. In a way, its tough because it means putting aside our own beliefs of what a market...
There’s a very important stage in your information product business where you decide on the concept behind your informationi product – your topic, the format, an idea of the outline and content as well as the all important unique value proposition. Often,...
What happens when you have partial knowledge about a niche topic, does this give you enough to go out and create your own niche information product? For example, assume you have found a solution to a health problem that is widespread, often mis-diagnosed and fairly...
As book writers, ebook authors, information entrepreneurs and information marketing professionals, I’m sure you will agree that a critical factor to making a full-time income writing books is being unique enough that you stand out from the crowd. Putting...
Many people struggle to understand what a finished e-book should look like – in terms of organization. If you are writing a “how to”, information-based e-book (one of the top selling formats), then your outline should follow two principles: 1. It...
Almost everyone you meet has a secret (or not so secret) dream to write and publish their own book. Now for some, they dream about writing a novel, but for many others their idea is to write their own book about a non-fiction topic such as a “How To”...
