I have to admit – been in the information product publishing business for over 8 years, producing everything from written, presentation, audio, video, membership formats, but I never had thought about the huge potential of publishing your own tips booklets. The...
Building your own information product marketing business online, or any online business for that matter, brings up the whole issue of researching your competition. First, its a mistake to assume you don’t want competition. If you don’t see competitive...
Have I gone mad in this extended heatwave hitting the North East and Western North America? That’s debatable and highly variable on who you ask – and I assure you, it has nothing to do with the heatwave – but rather a great example of topics you may...
To many people starting out, the decision to write an ebook is based on a false sense of how you will gain your fame and fortune. When I first started out my goal was to live out my dream of becoming a best-selling published author. After 8-years of developing...
While I prefer to spend my valuable time developing products, creating value for my customers and subscribers and building my own product-based business, rather than surfing forums – especially those that seem completely consumed with Pay-per-click advertising....
Understanding what your market wants, what they will spend money on versus what they need, but will not spend money on is a critical skill to learn as an information product marketer. In a way, its tough because it means putting aside our own beliefs of what a market...
