Interview An Expert – What Should I Pay Them?

One of the best ways to create an informational product to sell online or to offer as an incentive to build your list or reputation online is to create an audio product where you interview an expert within your chosen field.Creating your own interview-based product,...

Trends Turned Into Writing Opportunities

We teach a 6-week, 45-day comprehensive information product marketing course over at InfoMarketer’sZone where we spend time outlining the initial techniques for identifying hot markets, discovering opportunities and demand for information, positioning your own...

Is Your Online Business Driven By A “BIG” Idea?

Lots of attention has been paid to finding niche markets, uncovering hot markets, searching for demand as if the only thing you have to do to successfully earn a fortune online is to find a hot opportunity.  Not quite – how you position your solution to the...

Writing Sucks…But InfoProducts Rock!

Sitting down and writing a 200-page ebook or book from scratch pretty much sucks. Even though having your own 200-page ebook is still well worth the effort, there are other ways to make money in the information product marketing business with your own products to sell...

“Should I write a book?”

I can’t think of 5 words that have the potential to change your life more dramatically, by writing your own book you can change the course of your professional and personal life forever.  Unfortunately, most of us will never have the courage to answer...

Niche Market or Idea – Which Is More Important?

What do you think will make the biggest difference in your ability to make money with your own online business – picking a hot niche market or choosing the Idea you will use to enter that market?It’s clear, the  IDEA is the most critical aspect of...