Copywriting, or the process of writing ad copy, is an crucial skill that you must understand and practice to turn your dreams of running your own infoproduct business into a reality. When you think of ad copy, your webpage may come to mind as the main sales tool you...
As an information product publisher you’re main goal is to find a problem or desire to fulfill, elevate the level of concern over NOT achieving this desire and then providing them a unique solution to their problem. In some cases the desire may already be very...
Many people struggle to understand what a finished e-book should look like – in terms of organization. If you are writing a “how to”, information-based e-book (one of the top selling formats), then your outline should follow two principles: 1. It...
Its finally here, and we want all of you to see it right NOW! Today marks the official launch of the Information Marketer’s Zone – an exclusive private members site designed to turn your information product marketing goals into achievable results by:...
Ever wonder why someone creates a simple little product that turns out to sell like wildfire, while someone else can spend months researching a topic and their product ends up to be a flop? What about the case where you have built a list of 10,000 subscribers, but...
Writing great sales letters and websites that sell can be learned – Yes or No? As someone who focused his whole life on product creation NOT on writing convincing sales letters – trust me, it CAN be learned. My good friend Daniel Levis just sent me a copy...
