It’s natural, the first thing we tend to think about when entering the information publishing and marketing business online is writing an ebook and putting it up for sale. First comes the decision on how to price it – everything from offering it free...
Nothing happens in your business until you are able to convince yourself and your marketplace that you are firmly headed in a direction to solve a BIG problem, fulfill a LARGE desire, become a leader in your marketplace and THEN…they will buy from you. So, to...
One of the big ah..ha moments in a non-fiction writer or information product entrepreneur’s business life is believing and knowing why people are willing to pay for content that might otherwise be available for free either online or in other places such as...
If you follow the entrepreneur, internet business and internet marketing discussions and ecosystem online you would be forgiven to believe that internet marketing is a business model or niche target market in itself. For sure, all of those of us who operate real...
Everyone who now makes a living or part-time income from their online business started with nothing – no list, no website, no customer list, no partnerships, no reputation and just a few ideas floating around their head. More than anything…the uncertainty,...
Really, it’s not as strange as it sounds, but you have to admit partying with Micky Mouse and meeting some of the most exciting, creative and successful people on this planet seems like a really fun time. Rich Schefren – business marketing strategy guru is...
