You’ve no doubt heard the term “Crisis is the mother of invention”, unlike other “sayings” we hear and dismiss, this one sticks because we have lived through the very real experience in 2020
I’ve had the rather unusual experience of working for BIG corporate customers, small and micro start-up’s, individual entrepreneurs and have built multiple businesses myself.
Sometimes I have put my head on the pillow at night and thought to myself…”geez dude, pick a career path!”
Where Great Businesses Come From…
Not only has this dynamic path been exciting and enlightening, it has allowed me to see the universal characteristics of successful vs unsuccessful across any cross-section of business and business model.
One of those universal characteristics is the role of crisis, disruption, chaos and necessity in creating new businesses.
Same thing goes for your life by the way…implementing change, overcoming procrastination and being motivated is NOT a question when you HAVE to.
Hardship, necessity and obsessing over moving AWAY from something negative is a massive motivator. In fact, any desire within a market to be, have or do something is often the flip-side of moving away, escaping or overcoming real or perceived negatives in life.
So How You Can Use Crisis Thinking…
The REAL win for you as a person and entrepreneur is to be able to embrace and manufacture crisis (at least in terms of modeling, threats, strategy and vision for the future) when there isn’t a REAL one right in front of you.
The reason that so many of the digital and cloud technology players have done so well during the pandemic is because they BUILT their very business model, products and marketing based on a perceived crisis years ago. While they would not have predicted a pandemic, they WOULD have predicted that increasingly the demand to access applications, data, communications, entertainment, health, etc…via the cloud will grow.
In the minds and strategy rooms of these visionary entrepreneurs they had manufactured their own crisis…the crisis of yesterday/today – of the status quo – in order for them to see the necessity and urgency of building something for the future.
In many ways, our 30 Day Product Profit program is based on embracing a crisis (a crisis of being out of work, dependent on others for your future, giving others control of your creativity and energy and the crisis that comes with spending a lifetime building someone else’s brand versus your own.)
Based on our own experience and the experience of helping thousands of others package their knowledge, experience and learning into their OWN digital courses, products, coaching, consulting and services IS the answer to the multiple crisis listed above.
Those that choose to elevate the level of the crisis above are in the absolute best place to be motivated, creative, and proactive in building their own online businesses. So, go ahead and leverage the strategic use of manufacturing crisis in your life and business – it can be the best way to achieve meaningful results AND having the peace of mind as you leave your insecurities and worries behind.
