When it comes to selling information, advice, consulting and coaching online I constantly get asked…
- Why would someone PAY me for this information when they could find it for free online somewhere else?
- Why would anyone PAY me for this information?
- How can I charge $1000/hour for advice when they can get information for less elsewhere?
- How can I offer my advice from home working on my own?
Whether your idea is to package your knowledge into an ebook, course, seminar or membership site OR to delivery your advice through coaching, consulting or training…the fact is that there are incredible profits being made each day doing just that!
Inside Information Marketer’sZone we actually outline a 6-week Fast Track program to developing an “Advice Based Business” from idea through launch for those that want to try their hand at becoming the next high-profit information product entrepreneur.
And why not…there are endless opportunities to share your advice, offer hope and guidance and target the wealthiest people who want help now, and will pay handsomely for it.
It’s Not Just About The Information
What many people starting in our program do not understand is that people buy information, training, coaching and info products not JUST for the information, but they buy into the hope, motivation, experience and rapid realization of a desired outcome in their lives.
For this “fast-track” and tailored help they will pay a massive premium over finding the same information for free (or low cost) published elsewhere.
Take, for example, this elite SAT and ACT tutorial coach who charges his students an average of $21,000 (14 sessions of $1,500 each) for his training.
Could they find most of the information he delivers elsewhere for less – absolutely!
Fact is though that he has so much demand he has a waiting list of clients nearly 4-years out begging to pay him this huge premium because they:
a) Want his particular help badly
b) Believe that he can help them realize their hope of getting better marks
c) Knows his target market are the most desperate and most able to pay for his services.
From Anthony Green’s story we can learn some very important aspects about growing your own information marketing business:
- Know your target and have a clear focus on how you can help them…in this case it is students of SAT and ACT testing who desperately want to get better scores
- Go upscale – don’t be afraid to target the MOST desperate and the MOST willing to pay in your marketplace. By focusing anywhere else you will struggle to close them and not get paid as much when you do
- There is more value in YOU and your help than in free or low cost information they can find on their own – this has been proven over and over again
- You can coach and consult for top dollars and then augment that business by creating your own information products to sell as well – combining your business lets you scale higher and have multiple sources of income
- You don’t have to have an exotic location, separate office, high-tech equipment, etc… Anthony makes his fortune from his kitchen table using Skype
- Think about the driving forces for information – anxiety, frustration, desire combined with the ability to pay (disposable income) and you have yourself a terrific niche market
If you are reading this and you wonder “How can I start my own coaching, advice or info product business” that scales to a full-time income quickly, then learn from Anthony’s case study. You can head over to Information Marketer’sZone to find the system that many like Anthony have used to go from zero to profit in their own information-based businesses.
