When I get asked what is “missing” from most businesses by people who join us over at InfoMarketer’sZone, the answer I give most often is “VALUE”
You see, to attract attention, build interest and desire and then get your market to take action that leads to a profitable transaction for you and your business, they must see tremendous Value in what you have to offer (as it is perceived by them)
Which begs the question – what really is VALUE?
Value could be…
- A quicker way to help someone achieve their desired outcome
- A less painful approach to reaching their desired outcome
- A more assured way for someone to reach their desired outcome
In other words, they want as surefire, painless way to instantly make progress toward achieving their highly desired outcome.
One way you can offer tremendous value within your marketplace is to stay ahead of the curve…in other words, you experience the obstacles and rewards of your market before the majority do which puts you in a very good position to help them navigate the journey toward their desired outcome.
Here is an excerpt of a great Gary Vaynerchuck article on how you can stay ahead of the curve and innovative even when you are operating a multi-million dollar business:
Staying Ahead of the Curve
