I would hope by now most of you realize that the link-value placed on syndicated content by Google for SEO purposes is limited to nothing.
Many people figure it is the Panda and Penguin updates that have finally made this the case as they have de-valued the authority of many article syndication banks, however it is questionable as to the value that was ever given these links in the past.
True, if you are trying to speed up the rate at which your site is discovered and indexed in the search engines, having many links back to that site from sites with any authority is helpful, but in terms of the degree of influence Google attaches to links that appear in the resource box of an article that is then syndicated across hundreds of sites has always been low.
This is not to say article marketing does not have merit – it’s just that receiving link juice from links that appear across hundreds of sites in syndicated content is not the advantage you will see.
Instead, branding, pure eyeballs and influence appearing on other authority sites is your main advantage as well as source of traffic.
In case you want to hear it from the big G itself, listen to this very clear message from Matt Cutts of Google…
Jeff
