Without any doubt, one of the fastest methods of building quick traffic, profits and momentum for your online business selling your own products and services is to leverage existing top players in your market – affiliates.Â
As anyone who has built their own internet business will tell you, not all affiliates are built the same, in fact there is typically a 10/90 rule in place where 10% of your affiliates will bring in 90% of your affiliate sales.Â
That 10% I call super affiliates – simply because they become the CRITICAL engine for leveraged income in your online business.
PROACTIVE AFFILIATE MANAGEMENT
In the beginning, you want to be very proactive on both forming relationships, getting people to review your product, helping super affiliates out and then having them promote your products.Â
That means searching out top authority websites (blogs, forums, e-commerce, article writers, etc…) around your topic and actively target those website owners using a low-risk, high reward process like the one we use outlined over at InfoMarketer’sZone.
Basically you want to make contact, offer review versionso of your product, find a way to help super affiliates with their current marketing efforts and then once you have a relationship, bring them on board turning them into super affiliates.Â
Once momentum builds, others will then find you (or at least take less work in getting them to promote)
Competitors watch what the others are doing – if lead players in one market begin to promote your product, you can bet others will take a much closer look.
I find if you can bring in 2-3 lead players in a given market – the door begins to open on its own…
WHAT DO SUPER AFFILIATES WANT TO SEE IN YOUR PRODUCT AND MARKETING?
In terms of what do they look for in a product:
1. Relevancy and value to their market – the top super-affiliates want to know that your product is positioned well within the desires of your marketplace…they have a keen eye for what sells, what is in demand and what is not. That’s why I like to include these people in my product development process so that I get their feedback AS I build my products and marketing campaigns
2. Professionalism and good sense of marketing…they need to know you have your act together with your sales page, sales funnel and conversions…part of that is purely their look at your sales tools, the other part is any proof you can bring to the table
3. Commission and Continuity – Most super affiliates have a minimum commission amount in mind and definitely like programs that have back-end, up-sell and continuity strapped to the offer so they can maximize their return for the promotion
4. Relationship – in the end, many super affiliates will promote if they like you and feel that you are trustworthy and that your relationship could be mutually beneficial over time
5. Tools & Marketing Support – super affiliates are super busy…th emore you can pre-market for them via valueable reports, video series, content, pre-done marketing material like emails, ads, graphics, etc…the better chance they will both take your product on AND more actively promote it.Â
The work you put in to finding early super affiliates will pay off for years to come in ongoing, hands-off, automated profits, momentum that will attract other super-affiliates and a scalable business model that allows you the freedom to build your business while not being held hostage by your business and customers.
