Here’s a great article in the Wall Street Journal that demonstrates
how much small business owners/entrepreneurs can lose by chasing
their dream without first testing their idea and business model.
The main reason we put together the “Ultimate Information Entrepreneur’s
Success Package” was to prevent this from happening to Infopreneurs.
There is no need to spend any more than $100 to completely test a
market – we tell you how we’ve done it again and again in the Guidebook.
So long as dreamy eyed technogeeks continue to jump into a pond full
of alligators, businesses will continue to fold and millions of dollars
will be lost.
Then, be happy to know that there are many ways to avoid becoming a
story in the next small business failure article.
Jeff
