Starting a new online business, developing a new product,
launching a new marketing campaign, buying advertising
can all depend on how well you are able to research your
market.
All business is based on demand.
The formula and 40 techniques for finding demand we list
in “The Ultimate Information Entrepreneur’s Success Package”
show that there are many ways to discover and test demand.
One of the leading ways is to look at magazines, journals,
and media sources within a given market or on a specific
target.
Specifically, what you want to see is evidence that:
1. There are multiple magazine titles focused on your
market and/or proposed business idea. If there are no
magazines targeting your market, that is a surefire warning
sign that you may not have your market segmentation or
problem statement correct.
Another factor important to your success is that… Read
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