How much effort should you put into finding, testing and identifying potential HOT niche markets?
Here is the typical way of identifying niches…
1. Put in hours of keyword research…sometimes spending hundreds of dollars on keyword tools
2. Spend 3-4 hours trying to find products that ** may ** sell into that niche
3. Often you have to go back to step 1 because you can’t find the right mix of niche demand and product
4. You develop a dozen articles, upload them to Ezinearticles, start a blog, write 10 posts and even put up a content site…2 weeks later, you don’t seem to have any sales of your chosen product to show for your effort
5. What do you do? After a few hundred visitors, can you conclude that this niche is a dud? Could it be poor traffic? Could the product be terrible? Maybe the sales letter sucks? Perhaps the entire niche is just not that profitable?
6. You may start all over again, throw more time and money at the niche or…just GIVE UP altogether.Â
If this sounds like you, then…
STOP MAKING IDENTIFICATION AND TESTING OF NICHE MARKETS SO HARD!
I used to do it the hard way…actually here’s what I used to do, and below you’ll see what I do now
When I first started out, the only method I used to test niche markets was look for signs of demand using keyword research. At that time, tools like the Overture Keyword tool spit out some semblance of search volume for your keyword plus a dozen or two snyonym keywords related to your phrase.
While once in a while that technique worked, it was notoriously ineffective because it really didn’t tell you whether these people would buy ANYTHING, let alone what you wanted to sell.
Next, I got smarter, and began to look for signs that the product or service I was thinking of selling was also being sold…because my business was based on info products, I checked Amazon, magazines.com, Clickbank, SRDS, AND I would check to see if there was a good supply of Adsense ads under that keyword at a relatively high cost-per-click that would indicate there is a profitable business behind the ads.Â
This approach is definitely better, we’re starting to cross the bridge from just looking at search patterns into studying the supply side of the equation – if there are like-type products being sold, then chances are better that there is a real business opportunity around this niche.
But…I still had flops when I used this technique. There were still markets where there were lots of info products, but the results were not great when I launched mine…so what gives?
Before I go on…I must say that using these previous two techniques resulted in a mix of info products that produces a full-time income – so what we’re talking about here is how to build a REALLY profitable, niche-based info product business rather than just any business.Â
Taking action based on any investigation in the market will get you results…that’s why there is so lilttle downside to the info product marketing business model.Â
DRUMROLL PLEASE….
OK, so how did I improve things about a year ago?
How did I make niche marketing a very simple, very predictable, very fast exercise with a virtually no-miss outcome?
Simple, I created a system where I worked from the supply out.Â
What does that mean?
Most of us look for demand, then look for what we could offer to fulfill the demand, then seek to get the message right – and if all of that works, we see success.
The problem is that may work in 1 out of 7 tries. What if we wanted a process that worked 6 out of 7 times?
Then it hit me…why hadn’t I thought of this before – duh….!
Try flipping the standard process on its head.
Instead of starting with demand, start with a winning product, subject it to a quick, rapidfire test where we see exactly what our results will be, focus on the winning candidates, reverse engineer the business and improve on the marketing.
Specifically….
1. Start by finding products you KNOW are selling
2. Quickly test your ability to generate a flood of traffic and see exactly what the conversion rate will be in just days (making some money along the way)
3. Know how to tell when you have a winner
4. Identify the CRITICAL keywords that bring in the BIG results
5. Put together a MORE profitable product offering (through developing your own product, interviews, PLR, public domain, etc…)
6. Reverse engineer the traffic, website and product that is already successful
and then….
7. Improve on it over time (improve traffic, improve sales page, improve product, etc…)
Believe me, this technique can build you 6-figure businesses in a matter of weeks.
This is just the latest system we have outlined over at InfoMarketer’sZone – called the “Quick Start InfoProduct Marketing System”
You see, there are many info products out there earning thousands of dollars each month for their developers – and even with that they are flawed.
Find  a $27 ebook selling hundreds of copies a month on Clickbank, but you can double the price and still sell just as many copies. Or, you can better target traffic to your site and double your sales, Or, you can improve the sales letter by just 1% conversion and dramatically improve your sales. Or, in many cases, you can do all 3 and end up with an info product business that doubles, triples (or more) what was already a winning business.Â
The key is to start with somethig that you know is already working – then improve on it rather than spending your time trying to figure out what works just a little.Â
The entire system is outlined inside of InfoMarketer’sZone in detail with video training, process guides, tools and a private mentor support forum – if you are ready to take your niche business and info marketing to the next level – we’ll see you inside.
