Book Writing Profile – Goal Achievement

Frequent readers of our blog will know that I sometimes like to randomly select information products (books, ebooks, reports, manuals, training programs and the like) that have recently been released to help learn about book writing and marketing. 

The biggest challenges for aspiring book writers and information product entrepreneurs who seek assistance within InfoMarketer’sZone are:

1. Believing that with no prior writing or business experience, that they can create their own business based on publishing information within just a few, short months.

2. Knowing how to find a business idea and topic for their book writing and infoproduct business

3. Understanding how to be unique – to stand out from the crowd in markets where there are already numerous ebooks, books, and other info products

4. Getting their message out so they can drive more traffic and buyers to their websites

Indeed, these are the main factors that will impact the success of your book writing project – mess any of these up and you will end up with an underperforming business where you may move a few books a month….OR

Overcome these 4 challenges and watch as your book or ebook soars ever higher as more and more publicity and partners take on your books resulting in rapid growth in sales, profits and in your personal brand. 

So, let’s profile the newly released “How To Be Your Own Coach, Six Simple Questions For Achieving Your Goals!”  asking ourselves how they have gotten it right given the 4 questions above – and what they might do to improve their business even further.

• Ebook writing success tip #1:  They have chosen a proven, in-demand, highly desirable target for their business and book topic.   There is more than 50-years proof that books, ebooks, courses, audio and video packages sell well on the topic of goal setting.  To many, this may be interpreted as a negative instead of a positive – they see this market as saturated or too busy…but that’s simply not the case.  As with weight loss, dieting, personal development, golf, etc…there is ample proof that there is a steady – even growing – demand for more information on these topics.  What about your book writing topic – is there proof of past demand and consumption?
• Ebooks writing success tip #2: The authors, Steve Bookbinder and Jeff Goldberg have differentiated themselves on not just one, but two criteria – their BIG idea and the format of their book.  First, the BIG idea surrounds approaching goal setting based on getting results rather than just “setting” or constructing goals.  The authors claim this book will guide the reader to goal achievement, not just goal development.  That’s a sweet spot for those who have already purchased dozens of goal setting books and ebooks.  Second, they have written the book in a comic book format – entertaining and certainly different than the normal, dry and often boring goal setting books of the past. 
• Ebook writing success tip #3: Quality versus quantity – take note that this book is only 28-pages, but still provides full value for it’s current $19.95 + shipping price point.  In other words, for all of you who who have not yet started or finished your book or ebook writing projects because you believe you need to write a 150-page book, you should now see that this is simply not necessary.  Several of our entrepreneurs within InfoMarketer’sZone have scaled back their plans, created an initial 30-50-page ebook or book and taken their market by storm – all taking less than 6-weeks to launch their first info product. 
• Ebook writing success tip #4: Sales funnel with back-end info profits.  If you look closely at what Jeff Goldberg does for a living you will notice he delivers high-end information products such as onsite workshops and keynote speaches.  That means not only will the authors pull in profits from their book, but they will be pulling in additional leads for their back-end, higher profit information products.  Now, you don’t need to be a speaker or seminar leader, your back-end product could be a membership site, an audio package, a series of screen capture videos or even personal or group remote coaching – there are many options that can turn a 6-figure ebook or book business into a 7-figure information product publishing juggernaut.

So, there are a few lessons we can all learn from in terms of what the authors have done right – how about a couple of suggestions of how they may improve their results?

• Boosting Profits Suggestion #1:  Offer an affiliate partner program – in the area of goal achievement and peak performance training there are already thousands of highly trafficked sites that may be willing to take on introducing this pair’s book for a cut of the profits – even though they may need to give up 40%, they could end up easily upping their sales by a factor of 4-5 times – even as high as 10 if they really went after a partnership recruitment and training program.   One way of establishing a strong affiliate base would be to offer an ebook version of their book and market it through Clickbank where tens of thousands of affiliates seek out products each day.
• Boosting Profits Suggestion #2: With an improved sales page, the authors could convert additional visitors into customers.  A sales page with stronger emphasis on benefits, the addition of a few testimonials and perhaps a bonus either delivered digitally or by mail would help to improve conversion of visitiors into sales. 
• Boosting Profits Suggestion #3: Capture the opt-in…Adding a strong offer of a free goal achievement course or goal achievement secret of the month to capture visitor opt-in would allow the authors to build a strong list of prospects interested in their area of expertise allowing them to expose them to their product multiple times with different messages, market additional products and services as well as promote their back-end seminars and workshops would improve their overall profits and secure a strong position in the marketplace for years to come

Most important of all…you should be able to see that you too could have your own signature information product – book, ebook, report, audio or video program in as little as just 6-weeks – that’s what we teach in detail over at InfoMarketer’sZone – and with ongoing assistance to improve profits over time, you can build your own online information publishing empire that will secure your future from this point on.