Recent studies have shown that up to 40% of online buyers changed
their opinions about brands due to information they collected
online – click here to see the story from OptinNews.
I don’t know about you, but them’s BIG numbers.
I would venture to guess that the 40% could be much higher for
industries that depend heavily on their online business model. In
other words, the more they sell online, the more important their
presentation and online presence is to their brand.
In addition to the design, email subject line, webpage content, and
contact utilities mentioned in the article link above, there is another
way to enhance your brand, credibility, and overall word-of-mouth
marketing – creating your own information products.
In The Ultimate Information Entrepreneur’s Success Package, we outline
methods that you can use to quickly find out what your market badly
wants to know, package information into an ebook, booklet, physical
book, course, workshop, seminar or other infoproduct, and market
yourself online.
You may have noticed that in ANY industry, when you can prove to
people you have published (self-published or traditional publishing
both work here) your own book, ebook or course – you instanly gain
a brand advantage over your competition.
As research demonstrates, you can influence up to 40% (and even more
in certain markets that depend heavily on online sales) by simply
enhancing your brand – do you have your next information product in
development?
Jeff
