With over 100,000 visitors last month and a steady stream of list subscribers and sales in 3 different niche markets, you may be curious as to the internet marketing technique that has led to all of this activity.
I know what it’s like to try and operate an information marketing business part-time, to struggle wtih marketing strategies that are ineffective, that waste your time and leave your wallet empty.
So, let’s change that – OK?
The foundation of successful online business is content…that’s how you pull in big traffic, how you get listed on the search engines, build confidence in your visitor so they buy from you – it is the key to all internet marketing.
In fact, we focus very early on traffic generation using content in our internet marketing strategy program for some of the leading online information marketers on the web today.
Plain and simple, you need to be producing content consistently to grow your internet business.
We wrote a blog posting a while back that talked about taking your business seriously – being professional rather than an amateur (if you missed it, you can read it here…
http://www.highertrustmarketing.com/blog/online-business/are-you-a-pro-or-an-amateur/
Developing content properly is a top internet promotion technique, but only if you follow the rule of consistency.
Writing a bunch of articles for a week followed by nothing for two weeks with another article 4-weeks later is not going to cut it – instead, you need to be working a content creation plan.
Does that sound strange – a "content creation plan?"
For most of us getting started in web marketing, our content creation plan is dependent on what we feel like when we wake up in the morning right? Or, we let our schedule dictate when we are available to develop new content…
We’ve Got To Change The Way We Develop Content
The reward is that Google will rank our content much higher, we’ll receive double and triple the free traffic and we’ll see our orders go way up.
Sporadic creation of content is not the best way to drive traffic to your site though – you lose momentum, miss out on steady streams of traffic and leave big money for your competitors to collect.
Even (and ESPECIALLY) if you have limited time to spend growing your online business each day, you can use your time more effectively and get 10X the results by following these principles of content creation…
1. Pay attention to the almighty keywords. Use Google Adwords keyword research tool to look up and find new principle keywords that people will use to locate your products, services and information.
But don’t stop there…
Go beyond the principle keywords into "related keyword" listed under the main keywords returned when you use the Google Adwords keyword tool. Take each related keyword and look it up as a new "main" keyword and you have another list.
You will have a list of keywords into the thousands, even tens of thousands. As you develop your content, you now have the keywords to target in the title, a few times in the copy to make your content much more effective in drawing relevant traffic to your internet marketing business.
2. Start by writing articles – how-to articles are always popular so long as you are targeting questions that your marketplace tends to ask.
Then, re-purpose your articles by turning them into blog announcements or postings, audio podcasts, audio recordings, YouTube videos or even Stream TV show content – that way you get five or six times the impact for each piece of content you create.
3. Take one day each week and focus on creating a higher quality article that corresponds to blog postings and articles that are getting lots of inbound links…in other word, focus on producing one really good piece of "link bait" each week. The marketing strategy behind attracting inbound links and interest is syndication of your content syndicate your content allowing you to leverage the traffic at other hub sites within your niche market.
4. Turn an article into a press release and submit one or two a month to get added inbound links and traffic as part of your marketing plan.
5. When you get the hang of writing articles and can run them off in 10-15 minutes you’ll want to consider packaging a few articles linked by a theme into special reports, a PDF that your users will find even more professional, higher value and that will produce additional linkbait as others within your marketplace link back to your report.
6. Oh, and yes, it’s alright to outsource some of this. There is an army of very good writers and marketers hanging around places like guru.com and rentacoder.com just waiting to outbid one another on your projects.
Finally, and MOST important, use these smart content techniques consistently by making them part of your content plan. Set up a plan for article writing and syndication on a regular basis. If you can do it daily – great, if you can only do it twice each week, that is terrific too…you will still see some amazing results in your internet marketing business after taking consistent, regular action over time.
