You may be a brick-and-mortar entrepreneur who runs a line of hair salon’s, spa’s, a chiropractor or your own consulting company or even trade – why would you want to write books?
Or, if you are an eager employee or middle-level manager in a technology company, public service, bank or pretty much any company in corporate America, what could you possible gain from writing non-fiction books?
Over the last few years I have seen lowly support people, waiters, consultants leap ahead in their career paths to be sought after experts by writing books on their favorite topics. Sure, some have used their books to completely re-launch a new career direction, but others have chosen writing books to build their platform accelerating their careers and businesses in their current field.
Over at InfoMarketer’sZone where we work through a 45-day, intensive Information Product Profits publishing course, we have had people from all walks of life from those who are looking to escape their current careers all the way to those who want to dominate their career path without having to work their way up over 10-years.
Here’s a good example…a recent Business Week story profiled Carissa Reinger, a consulting professional who was building her own business helping other businesses with their business plans when she turned her dating experience into a successful book. So far, 14,000 copies and counting have been sold – and suddenly she has an entire new career path on the horizon, all within a 1-year period.
Often when people join us inside InfoMarketer’sZone they wrestle with issues of understanding their niche market, finding a topic and angle to write about, the actual process of writing books and especially with the marketing of the book and subsequent information publishing business after they finish.
There are some tricky parts to the business – for example, choose a poor topic or title and you will almost guarantee that your book or information product will have limited success. Another mistake many non-fiction book writers make is taking too long to release their material. With our system we have had many successful people turn out high quality, top selling information products in as little as 45-90 days!
What would you write about?
Many of us already have a huge head-start with our current life experiences and knowledge, we simply need to understand how to position that knowledge in a way that is targeted to desparate desire within prospects. That’s a big part of what we do inside InfoMarketer’sZone.
Even still, I’ve had people write highly successful information products on topics they didn’t have a great deal of experience with, but were passionate about and researched or interviewed other experts to get the story…either way, the path to success can be a very short and exciting one.
Think you’re ready to package information for your marketplace – then you can learn more about what it takes to really turn information into an information publishing enterprise in our 7-part training system called Information Product Marketing Secrets right here.
