It’s so tempting to drive into a niche market with your own internet marketing business based on what you believe to be a desire or demand for information.
I’ve often said myself "If this market actually had X, that would really help them".
Then, you charge off and spend two months building your internet marketing business around that niche market offering them product X only to be sorely disappointed when nobody comes to visit and sales are non-existant.
What was the fundamental internet marketing mistake?
We assumed we knew what our market wanted, or more precisely, we assumed THEY knew what we thought would improve their lives.
Right or wrong, it doesn’t matter – the fact is you were out of alignment with the desires that your market had at a specific point in time and that means low sales.
TWO FUNDAMENTAL PRINCIPLES OF INTERNET MARKETING…
Ready, here’s the first principle:
1. Only give a market what they want (not what you think they want)
Ah yes, but there’s an even bigger secret…
Sell them what they WILL want BEFORE they even know it!
Really…
By getting inside a typical prospect’s mind, understanding what is motivating them and the internal conversation going on inside of their head you can pick out things they will want before they even think of it themselves.
How many people would have said they wanted to watch movies on a cellphone – yet they are.
How many people would have said they would pay for dowloadable ringtones yet it’s a billion dollar business…
You may believe the best way to research your market is to see what they are asking for on discussion groups, interviews and surveys, BUT…
What about all of the things they really want but aren’t telling because they either haven’t realized it yet or do not respond consciously in a survey…it may be too personal or sensitive or important for them to come right out and tell someone.
So, you’ve got to figure it out by studying their buying behavior. We have dozens of techniques inside InfoMarketersZone that help top information product entrepreneurs look deeply into the buying behavior and trends in their niche markets to uncover hidden pockets of demand – demand that even the prospect themselves sometimes do not fully recognize.
Jeff
