If I had to put a number beside the number of information publishers who launch a new product, their own e-book, report, membership site or other profit producing digital information product with a strong affiliate base out of the shute, it would be well under 5%!
Yet…the goal for any new information product entrepreneur is to escape the limits of their current lifestyle (their job, a short-term financial crisis, an immediate health problem) fast!
While information publishing is never an overnight, get-rich-quick opportunity, you can rapidly speed up your path by attrcating a powerful group of affiliates and convincing them to help you promote an initial launch creating a mass of traffic, sales and publicity to your project — believe me, this can work in a hurry.
When I launched my very first online product back in 2000, I had the backing of 10 major names in the marketplace and within a few weeks I had become a "known" name in the industry when previously they had no knowledge whatsoever of me.
At the time I didn’t even fathom how important the affiliate backing was, but since then I have come to understand that you can shave months off of your rise to high profits with information publishing by working hard up-front to attract a groundswell of affiliates.
Another misconception…they don’t all have to have massive reputations or big lists. One of my top affiliates has a list of under 8,000 – his promotions convert more that double some others who have massive lists of 100,000 or more. Part of that has to do with the makeup of his list, the other part has to do with how well they trust this figure.
You may have heard of Jeff Walker, he’s the kingpin of most successful product launches online today…his system has made instant reputations, instant profits and instant fame for some very unheard of information product entrepreneurs in almost any niche market you can think of.
If you haven’t watched Jeff’s newest 75-minute video where he discusses the MOST important factor to a successful launch, then…
Do yourself a favor, sign up to get the full video, I recently heard from him that he has some other gem’s in the works as well.
Don’t we all want to build our infoproduct businesses faster rather than slower?
Your reasons may be…
1. You’re already working 14-hour days, you need to escape the rat-race to really focus on your own business
2. You are stressed out and need to change your life situation
3. You’ve just lost your job (or feel you are about to) and need the insurance of your own business income
4. You have hit a ceiling in your current job and need to break through to the next income level
5. You or your family have experienced some health issues and you need extra money to pay for medical bills
6. You are just fed up…you want to control your own destiny, energy, time and income earning potential
Launching your information product slowly will result in a trickle of sales taking months to get things rolling, with a powerful launch and affiliate strategy you can turn that trickle into an all-out flood – can you imagine what that would feel like?
