It’s the most common mistake we make as information publishing entrepreneurs, flooding the market with things that people NEED, but have not yet realized they WANT.
Bottom line, if you don’t WANT something passionately, then you are not ready to buy it yet, but from a information publisher point of view, you know lots of things that you could tell your customers that would help them – after all they NEED your information right?
Until you can step back from your target market and choice of topic and pace yourself by releasing information that solves problems or helps people achieve what they WANT rather than basing your book topic or marketing on a decision YOU make on what they NEED, you will struggle with low or no sales.
Next question, how do yiou tell the difference between what is a WANT and a NEED in a given marketspace? Especially if you are close to your market, know your customers well and have a certain level of expertise in that market, it’s a case of cannot see the forest for the trees…
To help, here’s two examples of marketplaces – picking topics and a direction that your market WANTS versus what they NEED:
Read "InfoProduct Publishers Know The DIfference Between Wants and Needs" here.
As information publishers, once we grasp this simple, but often hidden concept, business will explode with opportunity and profit.
