There are still many consultants, speakers, trainers, professionals and even internet entrepreneurs that view blogs to be something that your next door neighbor launches to rant or something you would create to share with your family.
Still others feel that blogs are for large corporations, but aren’t something that fits your online business.
The question you may have right now is should my professional or consultant business have a blog?
The answer is simple…YES, and you want to know why?
Because people buy things from people, not cold businesses.
You may have heard about blogs being good for search engine optimization – that is true.
But there’s something MUCH more valuable…putting a human face on your business.
Blogs give your business personality, they show that there are real people behind your enterprise that are HUMAN, that have opinions, thoughts and reasons why they are in business.
Furthermore, blogs tell your customers that you are NOT hiding behind your logo or your business name but that you are willing to communicate daily, one-on-one with your marketplace and that you have a personality.
Yes, blogs are good for SEO, but even more important they are good for relationships, are great for community building (as long as you are good at getting discussions and comments going) and can brand your business better than spending a fortune on a marketing campaign.
Any of you who have gone through our 45-day Information Product Profit Formula will know that our training on how to plan, setup and launch your blog effectively is a crucial early step leading to a successful online information publishing business.
Not only will your blog start to bring you traffic and search engine attention, it will begin to position you within your marketplace as someone who is REAL, someone who cares about your customers enough to communicate with them each day, give them new information and share your thoughts and opinions with your marketplace.
So, next time you wonder if your online business should have a blog…stop wondering and get blogging.
