To really dominate your marketplace, generate a mass flurry of buying behavior, generate word-of-mouth marketing, attract a wild pack of hungry affiliates and gain publicity for your e-book or information products you need to stand out from the crowd.
Crowds are good. Crowds of competition mean that there is demand and proven buying activity around information in the topic area you are considering writing an e-book or infoproduct about. So we shouldn’t be afraid of crowds.
The modules contained in the first 3-weeks of the 6-Week Information Product Profit Formula goes into detail about how to locate, study and pick high profit markets and topics that you can succeed with in your own internet information publishing business.
In fact, the surest way to generating a massive income with your own e-books and infoproducts is to actively seek out a crowd that interests you, find a unique angle on providing information within the crowd, apply some of the principles of providing maximum value and wham…you are the new authority in your marketplace.
How would stand out from the crowd?
1. Become involved. If you are active in your marketplace, trying new things then you get ‘inside’ knowledge about what works and what doesn’t that gives you unique information and experiences to share with your audience. That will make your e-book or infoproduct stand out since 99% of your competition will not go to this extent to get the inside information you have.
2. Find the problems that have not yet been addressed. In any given marketplace there are a set of urgent, high priority desires that are backed by highly emotional factors people want or want to avoid. Find these golden nugget topics and you will stand out from the crowd.
3. Network with existing authority figures. The route to the top of your marketplace typically involves getting the help of some who are already at the top. I’ve known information marketers that have gone from being a complete unknown, with zero subscribers, no product or brand awareness to the very top of the marketplace in 1-year because they leveraged the support, expertise and trust of authority figures within your marketplace. You can make contact with these figures in different ways — Buying their products, becoming a coaching client, doing something for them (creating content, refer some customers, record an interview and give them rights, etc…), meet them at seminars or workshops. Networking is more of a mindset than it is exact techniques. If you look upon your peers and those above you with respect and understand that they can help you rather than compete with you – suddenly doors will open.
4. Create systems and try them. Related to #1 – being more active in your marketplace, creating system and acting on them is a very specific way to become active in your marketplace. The most valuable information you can communicate is information that is testable, provable and is accompanied by results. You can give people information on what DOES work and equally as important, what DOES NOT work.
As you head into your own information publishing or marketing business don’t settle for being middle-of-the-pack. You want to stand out from the crowd. You want your e-books, information products and brand to be among the top 5% of your marketplace because that is where the BIG money is made, where you get the benefit of time freedom and where you get the incredible fun and rush of networking with the best people in your marketplace.
Jeff
Thanks for the heads up! Really great post. That’s a must-read I must
say. 🙂