What is your view of the small business entrepreneur? 

Work when they want, have control over their time, take weeks of vacation when they want, are always home when their families and friends need them…

Yet, for 98% of small business entrepreneurs the reality is entirely the opposite.

They work 25% more than someone with a job, they suffer from insomnia, have declared war on their family, suffer from severe stress and health problems and are just breaking even if not losing money. 

To that point, "Be Your Own Boss, Work Harder, Lose Sleep" summarizes a recent Staples Business online poll that found all sorts of nasty realities about those that reported themselves small business and micro entrepreneurs. 

WHAT CAN YOU DO TO BREAK THE CHAINS…

One of the most overlooked concepts that would completely turn the tables, reduce stress, freedom and allow small business entrepreneurs to take back control is the concept of leverage.

How can you expect to achieve freedom, scalable wealth and growth when your business model is highly dependent on selling something once (like services for example) or generating a series of products that need to be sold because the market is not aware enough or filled with enough desire to demand these products. 

The answer, for many of our clients has been packaging their knowledge into a turnkey format – otherwise known as information products.

If you consult, coach, speak, or otherwise customize solutions to customers then do yourself a huge favor and package your systems into manuals, guidebooks, courses, seminars, workshops, e-books, books or other information-based products.

8 YEARS OF STEADY, EFFORTLESS PROFITS

I have information packages – e-books that I originally wrote in 2000 that, 8-years later, still make me thousands of dollars each month.  Those are the products from the past, the fact that they continue to sell so well allows me to move ahead and continue to add more products, more services and more products to my business and continue to grow over time. 

The fact is that most small businesses are killing their owner, there is a way out.  Almost any small business has unique knowledge, experiences or information that can be packaged into highly leveraged products that can serve to build an automatic income stream freeing you from the chains that characterize your current small business.

Close to 40% of small business entrepreneurs can’t recall the last time they took vacation.

A whopping 98% of small business owners work during their time off (nights, weekends, vacations).

Perhaps most revealing is the extremely high percentage (84%) that have not yet incorporated some of the newer methods of internet marketing into their businesses – another major impact of not having a leveraged business is that you will continue to fall further and further behind making your problem even more pronounced. 

READY TO TURN THE TIDE?

If this sounds like you…sticking your head in the sand will not work.  Eventually you need to build leverage into your business or it will kill you. 

To learn more about what it takes to develop your own profit-producing, high-leverage information products and information publishing income stream take our free 7-part e-course – it’ll be well worth your time.

Jeff