Were you one of the remaining 600,000 or so readers of Business2.0 Magazine? I was. It appears the last issue will be sent out this month – then it’s bye, bye for this dot com era magazine.
What’s interesting though is that Business2.0 had been placing a tremendous focus on Web2.0 and beyond analysis in past few months – yet the advertising fundamentals just weren’t there.
What’s your opinion…is this a statement about the e-commerce, Web2.0 marketspace – that maybe it is not as healthy as all of the hype indicates, or is this a statement of paper magazines disappearing as online advertising revenue takes over, or is it just that it was a poorly targeted magazine for today’s market?
Maybe we can learn from what is happening – some solace for the $20 bucks many of us recently shelled out for a subscription – easy come, easy go…
Suppose the one lesson learned today is NOT to take out longer term subscriptions in print magazines because they are likely all teatering on the edge.
Jeff
