It’s so easy to stray off course when figuring out what you must do to write your ebook and launch your own information product marketing business online.
Most important though is getting your product defined and developed – everything else is a distant second in importance.
Many of you wonder about what format the ebook should be delivered in, what price should you charge, how do you get your website built, what about rules of doing business across borders, and on and on it goes.
Of course these are all legitimate questions, but often they become the ONLY focus at the expense of you getting your product started and finished.
It sounds simple, but may not always be easy to put your primary focus on defining your ebook topic and getting your ebook written.
Make sure you progress on those two tasks each day.
Performing market research doesn’t have to take weeks – allocate a few days for diving into your market, performing keyword searches to see what people are looking for, sample the competition (what other information products, courses, workshops, books, ebooks are out there and where are they deficient?), "spy" on what those in your market are talking about or frustrated over – study discussion forums, try to engage your customers to help them teach you what they want.
Once you are confident of a market, gap and topic – then get your book outlined, fill in the blanks with research, your own experiences and perhaps interviews or third party case studies – But…get it written.
Once you have a product to sell, getting that product to market (via the internet, partnerships, online stores, offline markets) will fall into place rather quickly – but none of this will happen if you can’t make progress on turning your ideas into ebooks and infoproducts.
One of the reasons we put together Information Marketer’s Zone was to provide answers to all of the serious questions about how best to get your infoproduct finished, get selling it online, drive traffic and all the ins and outs of how to market your infoproducts – the advantage to you is that you can get all of the answers in one place helping you get your product to market faster, in a better fashion turning information into money which after all, is the goal right?
Jeff
