It has to be the top question our members over at Information Marketer’s Zone ask us…
Do you have to be an expert to dominate your niche market?
For example, you see an opportunity to target golfers, so you start by building a niche site with the intent of marketing affiliate products, perhaps earning some pay-per-click ad revenue and then throw up an ebook that you write or have written for you.
But…you’ve never played a game of golf in your life, and only have a passing interest…is that a good idea?
No!
Unless you will be hiring or outsourcing that part of your information publishing business, you will never be able to dominate your niche market by chasing seemingly hot niches without either inside knowledge or interest on the topic.
This is ESPECIALLY true today when competition is getting tighter everyday and content development – building deep, informative sites – is a more important strategy than ever.
If your niche market site will depend on you generating the content, then stick with a market, topic and problem space that you know.
Now, if you are a golfer, play a dozen or so times a year, read and are interested in the market all year round – then sure, you have something to offer your market. You can generate content, review products intelligently, discover hidden opportunities for information, network with other golfers – all of which will help you to dominate your niche market.
Last point, don’t ever believe that there are only a few opportunity markets in which you can strike it rich with information products – there are thousands – and within those, a gazillion different topics and "angles" you can put on information – so don’t just chase niche markets that seem good – stick with the ones you KNOW are in demand.
Still struggling to find, test infoproduct markets and build your business – check out "Ultimate Information Entrepreneur’s Success Package" – you get a complete guildebook, audios and access to our private member’s site to get you a jump start with your own online business.
Jeff
