For all you engineer and science types, here is an interesting – if not
overwhelming, diagram of how Google Adwords and Adsense work.
http://www.vaughns-1-pagers.com/internet/adwords-adsense-diagram.htm
Take some time to read this stuff over – especially the terminology
at the bottom, then GET BACK TO WORK creating and marketing your own
products!
Distraction over finely tuning Search Engine tools is something that
product creators don’t have to worry about – AS MUCH (note I didn’t
say AT ALL).
The power you have as a product owner is leverage. You can drive traffic
to your site via affiliates, joint venture partners, viral products,
seminars, etc…
You’ll notice that volume and quality of traffic to your site influences
your Adsense revenue – so all these other traffic generation techniques
will serve to make your site more attractive to search engines, resulting
in better search engine alignment.
So what product are you working on?
