I had a new signup over at Information Marketer’sZone we have been working closely with as he makes his way through the first week of the video training.
Believe it or not, the question he asked was “Who buys information products?”
Now, maybe it’s just that I’ve been having a blast in this space selling info product after info product for 10+ years, but it seems like common sense to me that pretty damn near everyone buys information products…
You Buy Info Products…And So Will They!
Have you ever purchased a non-fiction book? How about a “how-to” book in any field (from business building to parenting, cooking to building a shed…)
I’m going to go out on a limb here and dare anyone reading this who feels they have not EVER bought an informational type product (published non-fiction book, ebook, video course, report, membership site license, etc…) – leave us a comment so I can see if such a person really exists?
Everyone buys information products of one type or another.
If you purchased a book on how to start your business, wire your basement, cook a meal, train your dog, raise your baby, get a date, make whoopie, overcome a medical challenge, lose weight, look better or feel better, travel, etc…you have purchased an information product.
I’ll grant you not everyone is passionate enough about these areas to go out and buy a $397 home study course or attend a $997 seminar (although I’m sure many of you reading this have) – but you were at least consumers of some type of low-end information product.
Once we clarified this for our new member, we proceeded to highlight the 3 most important keys to producing your own information product.
1. Focus on a niche where you can clearly identify the target audience, the outcome they desire to achieve with the info product and the emotional attachment to that outcome
2. What format you can best use to address their desire AND add additional value that allows you to target a higher price point (or at least a range – low end, but with higher priced back-end)
3. How you will differentiate your information in the face of the competition – many ways to do this including alter the way the information is presented, the actual information itself, the system or method used to get them results, quantity and of course, quality of the information in its ability to help the reader achieve their desired outcome
Of course, as our curious member continues through week 2 of the 6-Week InfoProfits Video Training he will learn all of this in great detail and will have, at the end of his 6-Weeks or less, a brand new perspective and business where he too will be joining the thousands of others who are now publishing and marketing their own info products for profit
