For those of you who read this blog often, I may come off as a Gary Vaynerchuck Groupie!  Fact is, the man makes some terrific, in the trenches, observations about business…pay particular attention to this video at the 3:20 – 6 minute mark where he shares a tip that, in my experience, makes a MASSIVE difference in the success of any business…
As a hint…the point revolves around NOT convincing/teaching/educating or influencing those who are on the “fence” in your market, but instead making sure you have a solid offering and wide target plan to get in front of those that GET what you are selling.
So many people I work with in the information marketing space are ESPECIALLY susceptible to this – they have the BEST solution on how to do X, Y, or Z but instead of spending 99% of their time targeting those who already want X, Y or Z they end up spending that time trying to convince people they need it…TOTAL WASTE OF TIME!
Post your thoughts, and have a terrific weekend.
