These days, the question I ask most is why everyone does not have their own online course.
The challenges of researching a topic, creating an outline, shooting the video and launching your online course are largely gone…
All you need now are:
- Desire
- Determination
- Quick Study – To See How It’s Done
- Confidence
- An ability to grow and scale with your success
Truthfully, you can still stumble or outright mess up…
- You pick the wrong topic for you and your market
- You procrastinate and never launch your online course
- You fail to understand (or remember) the sole purpose of your online course
- You assume it will sell itself – marketing IS still required!
- You fail to leverage the major platforms and context in which your audience spends their time
Good news though, we can help you overcome ALL of these, and this blog post will give you a MAJOR head-start.
After reviewing this, if you want our step-by-step system, proven with 20+ of our own digital products and online courses as well as 1000’s of other successful students…you’ll find it here: 30 Day Product Profit System
Here are the 5 major steps to get you started creating and launching your own profitable online courses:
1. Your 6-Figure Topic
Choose a topic that you are passionate about and have expertise in. Your course should be based on something that you are knowledgeable about and can speak about with authority. This will make it easier for you to create and teach the course, and will also make it more engaging for your students. (Keep in mind your knowledge does not have to be complete, it can be from your own research and can grow as you evolve your online products.) If you have passion for a topic, you will typically be MILES ahead of the crowd anyway, just follow your passion.
2. Your Audience Profile…The Key To Unlock Their Attention And Sales
Define your target audience. Who do you want to reach with your course? What are their needs, goals, and challenges? Understanding your audience will help you tailor your course content and marketing efforts to meet their specific needs.
3. 6-Figure Outline…
Create a course outline. This is the Golden Nugget part of your process.
You want an outline that begins from the end objective. What is the ultimate takeaway you want your customer to have for your course?
What life transformation or outcome will you help them achieve with your program?
From there, work backward outlining your main 3-4 Modules – these will be the main steps on your customer’s journey to achieving their desired outcome.
From there, outline the 8-10 main questions and steps they will need to take within each major milestone…these will be your Lessons.
Do you see how breaking it down to bite-sized chunks makes online course creation as simple as answering a few questions each time you sit down to create your content?
4. Video ++
Use video as your primary teaching medium. Video is an effective way to deliver course content because it allows you to show as well as tell. Use video to demonstrate concepts, show examples, and engage with your students.
Your video can be screen capture, live capture (from an event or webinar) or a “talking head” video of you explaining your lesson with your students.
Further, when you use a platform like our preferred platform – New Zenler – you can combine live classes with pre-recorded video content as well as uploads such as Lesson Summaries, Checklists, Reports, Guides, Exercise booklets or other material to both improve the response to your course as well as potentially increase the price and profit.
Engage your students. Engaging your students is key to keeping them motivated and interested in your course. Use interactive elements like quizzes, polls, and discussions to keep them engaged and encourage them to participate.
5. Launch and Promote Your Online Course
When you take our 30 Day Product Profit System you will learn about promotion from the START!
Ideally, you begin to build your audience right up-front, as you progress with your online course. You can use:
- Social platform posts (Facebook, Instagram, Linked In)
- Live Streams
- Videos (Reels, Tik Tok, YouTube Shorts)
- Your own blog
- Influencer and Affiliate/Partner marketing
Think through a basic marketing funnel so you are drawing cold traffic from these platforms back to a free or low-cost offer in order to capture their email.
Growing your audience, engagement and leads go hand-in-hand with sales and profit.
The great news about ALL of this…is that with the tools and information available to you (such as the post above), your own online course can become an income-generating income stream for you in just a few weeks.
Will today be the day YOU turn your desire into practice?
