Are You ALL IN?
Think about your top achievements in life to this point, were they the result of you putting 50% effort, 60% effort or even 90% effort?
Think about simple things like overcoming an illness, buying your first home, getting your first real job, even learning to ride a bike or drive a car.
Do you think any of those things would have been possible if you gave them only “part” of your attention?
I remember spending weeks focusing on buying our very first home…figuring out the finances, learning the legal aspects or buying and selling a home, talking with real estate agents, subletting a lease on my apartment, figuring out where to live, etc…My attention was 100% focused on the task of buying that home, without that attention it would not have happened.
Life is like that, it takes 100% focus, attention and energy to accomplish what you desire…business is no different, it takes the same level of dedication and desire.
Here’s a great 3-minute video from Billionaire John Paul DeJoria (brand master behind Paul Mitchell hair products and Rok Mobile) where he shares the level of commitment it took from him to go from broke and homeless to Billionaire…
Wanted to kick off this week’s Online Marketing Tips with that message because in the end, learning “how” to do things is only a small part of the deal, learning to take massive ACTION is the other side of the equation required to reach and exceed your dreams.
Can you think of a time or situation in life where you went “All IN” and achieved something you thought was amazing?
On to today’s top TIPS.
 2 Simple Steps To Win With Online Marketing
For most online marketers and online entrepreneurs the confusion over what to do next is what holds them back.
Even if you are motivated, action-oriented and willing to sacrifice some time and energy it can still be frustrating when you can’t seem to see the forest for the trees.
If that happens to you (and it happens to us all at some point or another), then take a step back and simplify…regain perspective on what it is that really gets results above all else when you are marketing your products and services to markets online…
- Market Mining – learning to uncover market opportunities and messages that match those market opportunities
- Communication – learning to adapt communication skills that match TODAY’S technology in order to find, interest and eventually sell to your target market
That’s it…everything you do to build your online business needs to be done with the perspective of linking to one of these two essential online marketing concepts.
We share more tips on mastering Market Mining and Communication in this blog post…
To Critical Skills To Succeed With Your Online Business
Ok Then…What Product Should I Create?
Name a successful business person today and I’ll show you a book, course, content sequence or training program that they have produced to both expand their income streams as well as to further their publicity, credibility and attachment with their market.
Especially in today’s environment where marketing has now changed from traditional “selling TO” your market into a relationship model where you become “one OF” your market and give them value that pulls them toward you such that you get their business.
How do you add value?Â
For most, that involves providing content, instruction, training, help transforming someone’s life into the end vision they have for themselves (more self assured, a better golfer, a better parent, have a better body, able to have more fulfilling relationships, etc…)
What that really means (and thus the reason that EVERYONE no matter what business they are in is becoming a content producer and information product publisher and entrepreneur) is mastering the art of info product creation and marketing.
The question then becomes, what product do you create?Â
Especially in the case where you want to transition your life and career into a new area with a new online business, how do you identify what that area, market and product should be?
This blog post from earlier this week shares the system we use and teach to others who go from ZERO idea to launching their own high profit info product businesses in as little as 6-weeks:
What Products Should YOU Create?Â
It’s The Skill That Everyone Ignores…But Makes A Huge Difference In Your Profit
How is that when you talk many people just don’t seem to take notice?
What about your marketing…why is it that you get hundreds or even thousands of visitors to your website, but none of them buy or sign up to your list?
Yet you see other marketers that dominate their industry who get 4-5% conversion on COLD traffic and over 50% conversions on list building campaigns, are able to build massive subscriber lists and everyone wants to collaborate and co-market with them?
What it comes down to is the scary word that most online marketers like to ignore – “Copywriting!”Â
How you communicate with your target market, the psychology of truly “connecting” with them, positioning yourself correctly within a market so that you are viewed as both “one of us” AND yet where you can influence that market to buy from and through you is a magical mystery to most marketers.
In fact, it is such a mysterious craft that marketers refuse to admit that they need to learn or at least outsource this task to get it right…but they do so at the direct peril of their profits and business.
Every aspect of your communication with your market today must be done with a thorough understanding of the principles of copywriting and how they apply to today’s communication environment.
To understand copywriting is to understand the fundamental emotional connection people have that links their lives and emotional states to their buying decisions. Get this right and you will never want for another job or paycheck in your entire life…copywriting is that powerful.
I posted some comments and analysis of a brilliant video between two modern-day masters of selling and copywriting – Frank Kern and Dan Kennedy.
If you take no other action from today’s Online Marketing Tips newsletter…watch this video and take special note of Dan’t explanation around “Progressive Agreement” – this single tips is one of the more advanced, yet easily applied marketing tips you will ever get (and this one is completely gratis!)
Watch the video “Secrets of Persuasion and Writing Effective Copy” Here
That’s A Wrap…BUT
Hope you enjoyed today’s tips and references, each week I pick the strongest content to share with you making sure to always keep it actionable, up to date and of course, will have high impact to you and your business.
Before you leave, please take a minute to leave us a comment and share your thoughts on this issue…we would really appreciate it.
Until next week, keep following the blog as we post content (almost) daily as we share and collectively grow our businesses helping you achieve your business goals faster and easier than ever before!
Jeff
