For me, the last decade and a half have been “The Best Time” to be in the course and digital product business…but for any of you reading this STILL sitting on the fence, now is the PERFECT time.
During these trying times when so much in the World is in complete disarray, NOW is the time to take steps that you find ways to take back control of your financial, creative and professional life.
Digital courses, other digital products (like ebooks, webinars, online seminars for example) and personal ‘expert’ advice businesses such as coaching, consulting and services are all in PEAK demand – and now’s the time to get in while it’s HOT.
There are 4 reasons to jump off the fence, take what you know or what you are eager to learn about and package it into high-profit digital courses and products NOW.
Online Digital Business Is The Perfect Side-Hustle
Even before the World changed with this crazy Pandemic, the idea of enhancing your job, career, profession or existing business with a side-hustle was catching fire.
Not only was a side-hustle attractive from the perspective of added income, it was a way to lower the risk of entering a new, more exciting career, or even, to set in motion a dramatic shift in your life and lifestyle.
How times have changed. In a matter of weeks our lives were rocked and now for many, their side-hustle is an URGENT step in transitioning into new jobs, careers, lives or, at the very least, a peace of mind that helps one feel better situated should this drag on longer than expected.
In short, a side-hustle has become mainstream – now it’s just a matter of what you can start today that is relatively low-risk while holding significant potential in the short to medium term.
That’s where digital online courses and digital products come in.
Requiring very little start-up capital (a few hundred dollars is realistically enough to get you started with some basic course marketing components, an online platform to market and sell your courses and some basic marketing dollars that, when combined with your effort, will get you some early attention and sales.
The best result comes for those who follow the proper steps, choose a digital course or product market and topic that aligns best with their experience and/or passion AND understand how to rapidly launch compelling courses meeting the minimum viability criteria so you limit risk, effort until you know you have a winning product/marketing formula – from there you scale with virtually no limits.
Need help with any of this “Getting Started” or “Advanced Scaling” steps – you can find that over at the 30 Day Product Profit System training and support site.
There are 4 reasons to jump off the fence, take what you know or what you are eager to learn about and package it into high-profit digital courses and products NOW.
Creativity and Fulfillment – Lifestyle Business
I was always skeptical when the term “Lifestyle Business” started trending as everyone was throwing it out there as ‘Living The Dream’ was just a matter of deciding to change your life.
As we all know, that’s not the case – but when you really look into what a lifestyle business means, what it is to actually combine the best of what you want in a career, profession or business AND how to get the best out of life, I come up with at least these 3 criteria:
- Learning, Growth and Creative Control: For most, the ultimate pleasure in life is when we learn something valuable each day, we grow in terms of our knowledge, skill, understanding or emotional intelligence and when we can choose how we use our energy and expertise to create and grow things in life to share with others.
- Control of When, Where, How Much and With Whom We Work: A MAJOR source of dissatisfaction in most jobs is being forced who we work with, where, under a schedule that is controlled by others who not only dictate when we work but how we use our unique talents and creativity. In order to combine lifestyle with our jobs or businesses we need to take back that control, otherwise life is really just a part-time escape from a miserable situation
- Unlimited Earning Potential: Each of us has different ambitions, aspirations, goals and objectives in life. For some, they want to only work enough to fund a hobby, pay the bills, travel on a budget or do meaningful volunteer work. For others, they want to build wealth to be more philanthropic toward their community. Still others want to build large ventures where they can employ and guide 100’s or 1000’s of others to change industries as well as lives. Ultimately it doesn’t matter OTHER THAN a lifestyle business should allow you the flexibility to achieve any one of these with YOU in the driver’s seat
I know for me, as I moved from my twenties into my thirties I 100% knew that I wanted as much control over my creativity, energy and effort as possible. Even more than financial freedom, I wanted Creative Freedom – and I have found many others since that experience the same desire out of life.
For us, creating digital products and courses is incredibly fulfilling…
- You are helping others to improve their lives
- You work with who you want to and mostly – those that want badly to work with you
- You work daily on improvement, growth, learning and constructive progress – as you help others overcome challenges and reach their desires
- You get to construct your product from the ground up AND continually improve it with feedback – even those who doubted their ability to effectively share knowledge or sell it to others after have found that when they believe strongly in what they are doing – this all come very naturally
- You get to work from anywhere – location is no longer a problem, in fact the more inspired you are, the better your work becomes
- You can build as slowly or as fast as you want, as small and concentrated or large in scope as you want – it’s completely up to YOU
When people throw around the term ‘Lifestyle Business’…creating digital courses and products is about as close to reality as it gets!
Highly Efficient Way To Profit With MASSIVE Demand
I’ve understood the basics of Supply and Demand that underlie any great business for decades, the concepts of emotional desire driving demand, ensuring that your products are not ONLY in demand, but are profitable and that can scale to meeting growth demand as well as ensuring channels to market for both marketing (reaching your market with your message) and distribution (making sure they get your product quickly, easily and inexpensively) were apparent from a very early age.
Intuitively, the concept of sharing expertise always made sense to me, though the ‘trading time for money’ aspect of personal consulting or services was one that I saw could easily burn the most ambitious entrepreneurs out.
So as we left the 1990’s, moved into the 2000’s where standard digital/print formats emerged (Adobe PDF for example) and video/audio standards emerged, first for shipping audio/video files and later streaming, it became SUPER clear to me that online education, courses, membership and content sites and file delivery (ebooks for example) WERE the future.
Fast-forward to today where online learning transitioned from rapid growth (pre-Pandemic) to HYPER-GROWTH post-pandemic…you now have the perfect situation to turn your side-hustle, lifestyle business goals into a REAL, high-profit venture that can scale as large as you want it to in a very short time.
The first course or digital product is the most challenging for ALL of us…it just is.
The great news is, once you’ve done it, the second, third, plus…plus time gets easier and more efficient. So the only speed bump that sits between you and pretty near everything you’ve wanted for you and your family in life is getting that first successful course under your belt.
Using trial-and-error, the average is 3-4 tries that takes months or even years…assuming you don’t have that kind of time or patience, you can leverage this 30-Day Product Profit System that helps get you there within 4-weeks or less…and helps you avoid the common pitfalls that force you to fail forcing you to start again from the beginning.
Our mission is to help you share your creativity, knowledge and passion with the world…we know having worked with thousands of others that this changes MANY lives, not only yours (as the course creator and entrepreneur).
There’s a course and an online entrepreneur within you…if you are ready to finally let it out, then we’ll see you over at 30-Day Product Profit – and can’t wait to say Hello, roll up our sleeves and get to work on the next phase of your life.
