I’m not a big fan of throwing out names, but I think it’s important to put into context how important it STILL is to write a book (print or digital)…
- Daymond John
- Gary Vaynerchuck
- Mark Cuban
- Tony Robbins
- Sir Richard Branson
- Tim Ferris
- Marcus Lemonis
- And So On…
I could have listed thousands of others, but I wanted to focus on this list specifically because these are relatively recent success stories, people who are linked to the very latest online business strategies…and yet they still felt/feel it is critical to write a book.
Some people criticize book writing as outdated or lacking in revenue/profit potential while others feel they simply cannot give up the time or dedicate themselves to a project for a few weeks at a time when they could be scrambling toward the next activity taking a short-term view of their online business.
Not all hope is lost of course…we still get many people joining us over at Information Marketer’s Zone that realize the CRITICAL importance of having their own books, digital ebooks and digital courses…those are the people that go on to find out that the benefits are even MORE lopsided in favor of having their own products than they anticipated.
Here are the three reasons that you will experience when you finally make the decision to put a few days/weeks effort into having your very own, signature book or ebook on the market —
Writing books or recording courses is one of the best uses of time because:
Massive Reach, Impact And Satisfaction
Documenting knowledge, experiences and instructions into a product like a book, digital ebook or course gives you incredible reach, impact and power to help people…change their lives and with that comes tremendous satisfaction, fulfillment, energy and happiness.
For many who choose to finally make their dreams and aspirations to write a book or course a reality at InfoMarketer’sZone they may have come IN seeking the fame and money but often cite this personal renewal of their life, the new purpose it has given them and the impact they have on their market and world as by FAR the biggest benefit.
Leveraged Branding, Credibility and Profit
What astounds me is the short sightedness of most aspiring online entrepreneurs, choosing to look only at the effort required to put out their own product (which is typically always over-estimated – especially when you really understand what is required) without looking at the tremendous benefit of creating ONCE and selling OVER-AND-OVER again.
There is so much talk about branding, gaining credibility and passive income yet many people are not YET piecing the together the methods that contribute most to achieving these 3 objectives. By putting your name on your own product and spending your time, energy and dollars marketing YOU, your product and your brand you get to achieve branding, credibility and ongoing profit in a highly leveraged (re: passive) way compared to almost any other method of marketing or selling online.
After I put out my first ebook many years ago and continued to sell and earn both profit and attention from that ebook years after I swore this was the MOST valuable thing I could spend time on and quickly made sure to be always in product development mode. I highly suggest you do the same.
Critical Launch Pad For Complete, High-Growth Online Business
Many outsiders who do not operate their own business or incorporate books, ebooks and digital products into their business miss the fact that a book, ebook or digital course never exists completely on its own but is rather a very critical part of a much bigger set of products and services that allow you to scale bigger and faster than your competition.
So, if you produce an ebook that sells for $27 or even $17 and you sell 100 a month that may not SEEM to be BIG to you. Indeed, at the $17 price point you would be bringing in an extra $20K per year…for some people that alone is BIG, but for many others, it is not the six-figure to seven-figure number that you may have in mind – at least not YET.
Again, this is short-sighted thinking.
- After learning to write a book, ebook or digital course in 12-14-days you will quickly learn that it gets easier and faster with time and you can easily produce 4-5 of these each year (some of our students put out more…) which starts to look a little more like a 6-figure, recurring, leveraged income – a little more interesting isn’t it?
- But…that’s just the beginning. Any entrepreneur who has written their own top selling book, ebook or course KNOWS that this first product is simply the tip of the iceburg…for every 100 book or ebook buyers you have 10-20 who want MORE…much MORE…and are willing to pay you for it. They want additional books, more in-depth training, other products like yours and even high-end coaching, consulting or training – and that’s where things get REALLY interesting. Typically these offers end up anywhere from 10x to 100x more than your lead-in book, ebook or intro course.
- In many cases the book, ebook or course is really just the bait that attracts the swarm of most valuable customers in your marketplace…your ability to leverage a book, ebook or digital course as PAID lead-generation is the real key to building a premium, high-growth online business – no matter what your back-end product or service may look like. When you understand and execute on this paid lead-generation model you can quickly dominate your market and stand out from others who are either ONLY selling the front-end book/ebook OR only the back-end service or consulting – mis-firing on both counts.
In this age of social marketing, branding, and word-of-mouth marketing having your own platform based on a book, ebook or digital product is more important than ever. Ready to get started, head over to InfoMarketer’sZone where you can access the fast-track system to get your desire quickly into a high-potential idea, topic and then get your product to market fast so you can begin enjoying the benefits listed above.
If you have questions, comments or just want to say Hi – leave a comment, but above all-else, take action on a wish, dream or desire to write your book before it’s too late.
