How the opportunity for writing and marketing your own non-fiction information products has changed (and for the better!)
When I started in this business, you had two opportunities to establish your brand and make money with your own information products…
- You could work for a company and develop training or educational materials, something I did for nearly 10-years earning Millions and Millions of dollars for various smaller companies I worked for in the 1990’s
- Go the traditional publishing route of trying to pitch different book ideas and get a stodgy, mainstream publisher to pick you up, at which point you would earn a buck or two for every book you sold and still had to do all the marketing yourself
Then came the 2000’s with the advent of self-publishing and then self-published ebooks in proprietary formats first (that only ran on computers with specific ebook software) and then Adobe PDF as the standard format thereafter.
This is when we took the leap toward digital self-publishing and produced several PDF ebooks earning six-figure incomes across many markets.
That opportunity is still growing and now along comes Amazon Kindle and the advent of a format often called Ebook Singles which is really just another term for short (20-100 page) ebooks that you publish on Kindle for .99-$4.00 and can make up to $100K per title as well as promote additional titles (cross-selling) and back-end products that you may have such as higher-priced manuals, guidebooks, training guides, video courses, membership sites or home study programs.
All of this is covered in detail in our latest guide The Ultimate Information Entrepreneur’s Success Package, which outlines a complete system for finding topics through advanced marketing and launch techniques for building your own $100K self-publishing infoproduct business.
In a recent article titled “How To Write A Non-Fiction Ebook Single BestSeller” – Howard Polskin gives a good outline of the keys to writing an ebook single that is intended to sell on Amazon.
Remember, the ebook single concept on Amazon Kindle is just one option you have as a non-fiction ebook information marketer…so many options to make your mark and create your own income stream online.
