Niche Market Tips – Traditional Publishing Is Dead!

Stick a fork in it baby – its over!  Traditional mass-market publishing is going the way of the do-do bird as is traditional mass market media in general, its more important than ever to become a master of discovering high profit niche markets using these niche market discovery tips. 

In the Ultimate Information Entrepreneur’s Success Package we unveiled a complete, proven system for starting and growing your own niche market information pubilshing business from scratch.  A HUGE part of making this system work is your ability to pick niche markets effectively.

Here are a few techniques pulled from the package:

1. First, don’t be so worried about the traditional methods of identifying niche markets – which are typically around demographics such as sex, age, occupation, geography, etc… While these are important niche market identifiers when considering how to reach your audience, they are virtually useless in helping you to identify hot topic ideas for your own ebooks, books, courses or other information products.  Instead you want to seek out patterns of demand – I call it simply niche demand.

2. Look around you, there is tons of proven evidence right in front of your nose of proven infoproduct niche markets – check out the top sellers on Amazon, how about Clickbank’s best seller list, then there’s always the “For Dummies” website that allows you to “spy” on the most successful titles in this series. 

But wait…don’t just copy what’s out there.  You don’t want to write the same thing or take the same position or write about the same solution as other books take on your niche market – instead, you want to be different, offer unique value to your market.

An interesting reality about market evolution is that niches continue to fragment – they turn into sub-niches until they are recognized as a niche themselves.  This should give you a very strong clue on how you can use existing success in niche information products to carve out your own unique sub-niche and capture a dominating position within that niche. 

In its simplest form, you could take one strong problem area from an existing series of published books focusing on a sub-topic that suffers from being under represented in your niche market.  Almost every market has dozens upon dozens of opportunities sitting right in the table of contents of existing best sellers. 

Use these niche market tips to both quickly discover hot opportunities in the marketplace and then turn that opportunity into a dominating business by creating and dominating a sub-niche within that market.